Posted: May 21, 2013 in Business, Technology, The Bottom Line by Mike & Blake
These days, many people do their personal and business communicating primarily via e-mail or text messaging. E-mail will only become more important as we move into the future, with the number of users worldwide projected to grow by one billion by 2016, according to research firm Radicati. The next generation of American workers will have never known a world without the Internet and text messaging.
One reason that e-mail is so popular is that it is a fast, easy, and convenient way to...
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Posted: Mar 14, 2013 in Business, Social Media, Technology, The Bottom Line by Mike & Blake
Newspapers, radio stations, and other media outlets are seeing advertising revenues dwindle, and where those dollars are headed is clear: the Internet. As more and more people obtain their news and other services through electronic devices like smartphones, the web has taken over as marketing’s new frontier. Most businesses have reacted accordingly, shifting their marketing budgets from print, radio, and television ads to websites and social media strategies. As we outlined in the first part of...
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Posted: Feb 14, 2013 in Social Media, Personal, Technology, Web Design, Web Development by Blake
Make no mistake: social media campaigns, including informational websites, Facebook, and LinkedIn, are the future of business marketing and communications.
We were honored when Blake DuBose, president of DuBose Web Group, was interviewed by WIS-TV on how social media is affecting—and will affect—our lives. Blake was invited to give his viewpoint on Newberry College’s new social media degree, which will train students in the skills necessary to enter the modern technology workforce.
Not only...
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Posted: Feb 04, 2013 in Business, Social Media, Technology, The Bottom Line by Mike & Blake
For most people, the Internet is a part of daily life. The World Bank reports that more than 75% of US citizens use the Internet—a number that grows exponentially each year—and around 70% of South Carolinians do, according to our discussions with the US Census Bureau. Users go online for reasons as varied as dating, entertainment, research, and shopping. In fact, major news outlets like USA Today have reported that many brick-and-mortar stores, like Best Buy, are feeling the pressure from...
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Posted: Nov 06, 2012 in Technology, Web Development by Blake
As web technology evolves, it allows people everywhere to find and distribute information faster and faster. One side effect of this quicker, easier access to information is that people’s attention spans are shrinking. This means that a website that loads slowly can have some pretty dramatic consequences, namely in two specific areas:
Website Viewers: I can think of several times recently that I visited a website and it didn't load within a few seconds. Each time, I gave up, clicked the...
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Posted: Sep 19, 2012 in Technology, Web Design by Traci
Have you ever heard the phrase, “How you say it is just as important as what you say”? People communicate with more than just words. Tone of voice and body language convey their own meanings, and we can send a completely different message than we intended if we don’t pay attention to how we sound and look. There are a myriad of details in web design that each send their own message to the user, but typography is easily one of the most important. How the text looks is almost an entire...
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Posted: May 22, 2012 in Technology by John
Touch screens have come a long way from their initial prototypes. Hand gestures combined with other technology has really opened the door on what touch screen devices are capable of. From the iPhone to the large assortment of tablet devices and now even desktops, touchscreens are the future. But what if you didn’t even need a touchscreen at all – what if you could control your computer naturally with your hand movements. I always think of the movie, “The Minority Report” with Tom Cruise, where...
Learn about the Leap
Posted: Mar 07, 2012 in Business, Technology by Mike & Blake
By Blake DuBose and Mike DuBose
Apple may be the most admired company in the world. Valued at $170 billion, much of the company’s success is owed to its late founder, Steve Jobs, who is often called one of the most influential business leaders of the early 21st century.
Many people have sought to understand Jobs, a complicated but brilliant man whose flaws and idiosyncrasies played out alongside his genius and foresight. Walter Isaacson’s new biography (authorized by Jobs before his death),...
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Posted: Feb 28, 2011 in Business, Technology by Mike & Blake
By Blake DuBose and Mike DuBose
Effective communication is an art that few people ever completely master. It takes time to learn how to transmit messages simply and concisely, but you surely know folks who can—and when they speak, people listen!
The world of communication is evolving. Technology is rapidly advancing; in fact, some researchers say that our knowledge base doubles every two years. At the same time, we are bombarded with messages from our smartphones, televisions, computers,...
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Posted: Feb 01, 2011 in Business, Technology, The Bottom Line by Mike & Blake
By Blake DuBose and Mike DuBose
Fifty years ago, President Kennedy announced, “We choose to go to the moon.” Seven years later, American astronauts walked on its surface—a monumental feat. His vision brought about even greater technological innovation. Now, fast forward to 2011, when some experts are predicting that our technological knowledge will increase 32-fold over the next 50 years!
As a result, business leaders must deal with an ever-changing array of new software and gadgets. Many...
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