Technology - Blog

Innovative Strategies for Recruiting Great Staff

Posted: Sep 10, 2013 in Business, Social Media, Technology, The Bottom Line by Mike & Blake

For a detailed chart comparing and contrasting different methods of job advertising we researched for this article, please view the chart here or visit http://www.duboseweb.com/jobads. Every day, technology advances, new products are invented, and fascinating discoveries are made. Businesses face both opportunities and pitfalls from our increasingly digitized society. Yet as much as things change, exceptional customer service is still a key trait of successful organizations. Companies must... 

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E-mail: The Good, the Bad, and the Ugly!

Posted: May 21, 2013 in Business, Technology, The Bottom Line by Mike & Blake

These days, many people do their personal and business communicating primarily via e-mail or text messaging. E-mail will only become more important as we move into the future, with the number of users worldwide projected to grow by one billion by 2016, according to research firm Radicati. The next generation of American workers will have never known a world without the Internet and text messaging. One reason that e-mail is so popular is that it is a fast, easy, and convenient way to... 

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Designing Successful Internet Marketing Strategies

Posted: Mar 14, 2013 in Business, Social Media, Technology, The Bottom Line by Mike & Blake

Newspapers, radio stations, and other media outlets are seeing advertising revenues dwindle, and where those dollars are headed is clear: the Internet. As more and more people obtain their news and other services through electronic devices like smartphones, the web has taken over as marketing’s new frontier. Most businesses have reacted accordingly, shifting their marketing budgets from print, radio, and television ads to websites and social media strategies. As we outlined in the first part of... 

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Newberry College expands with Social Media major

Posted: Feb 14, 2013 in Social Media, Personal, Technology, Web Design, Web Development by Blake

Make no mistake: social media campaigns, including informational websites, Facebook, and LinkedIn, are the future of business marketing and communications. We were honored when Blake DuBose, president of DuBose Web Group, was interviewed by WIS-TV on how social media is affecting—and will affect—our lives. Blake was invited to give his viewpoint on Newberry College’s new social media degree, which will train students in the skills necessary to enter the modern technology workforce. Not only... 

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How Businesses Can Use the Internet to Increase Profits

Posted: Feb 04, 2013 in Business, Social Media, Technology, The Bottom Line by Mike & Blake

For most people, the Internet is a part of daily life. The World Bank reports that more than 75% of US citizens use the Internet—a number that grows exponentially each year—and around 70% of South Carolinians do, according to our discussions with the US Census Bureau. Users go online for reasons as varied as dating, entertainment, research, and shopping. In fact, major news outlets like USA Today have reported that many brick-and-mortar stores, like Best Buy, are feeling the pressure from... 

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The Dangers of a Slow-Loading Website

Posted: Nov 06, 2012 in Technology, Web Development by Blake

As web technology evolves, it allows people everywhere to find and distribute information faster and faster. One side effect of this quicker, easier access to information is that people’s attention spans are shrinking. This means that a website that loads slowly can have some pretty dramatic consequences, namely in two specific areas:  Website Viewers: I can think of several times recently that I visited a website and it didn't load within a few seconds. Each time, I gave up, clicked the... 

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Between the Lines:  Why Typography Matters

Posted: Sep 19, 2012 in Technology, Web Design by Traci

Have you ever heard the phrase, “How you say it is just as important as what you say”?  People communicate with more than just words.  Tone of voice and body language convey their own meanings, and we can send a completely different message than we intended if we don’t pay attention to how we sound and look.  There are a myriad of details in web design that each send their own message to the user, but typography is easily one of the most important. How the text looks is almost an entire... 

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Will Leap Motion change how we design websites?

Posted: May 22, 2012 in Technology by John

Touch screens have come a long way from their initial prototypes. Hand gestures combined with other technology has really opened the door on what touch screen devices are capable of. From the iPhone to the large assortment of tablet devices and now even desktops, touchscreens are the future. But what if you didn’t even need a touchscreen at all – what if you could control your computer naturally with your hand movements. I always think of the movie, “The Minority Report” with Tom Cruise, where... 

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What We Can Learn from Steve Jobs

Posted: Mar 07, 2012 in Business, Technology by Mike & Blake

By Blake DuBose and Mike DuBose Apple may be the most admired company in the world. Valued at $170 billion, much of the company’s success is owed to its late founder, Steve Jobs, who is often called one of the most influential business leaders of the early 21st century. Many people have sought to understand Jobs, a complicated but brilliant man whose flaws and idiosyncrasies played out alongside his genius and foresight. Walter Isaacson’s new biography (authorized by Jobs before his death),... 

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13 Rules of Electronic Communication Every Leader Should Know

Posted: Feb 28, 2011 in Business, Technology by Mike & Blake

By Blake DuBose and Mike DuBose Effective communication is an art that few people ever completely master. It takes time to learn how to transmit messages simply and concisely, but you surely know folks who can—and when they speak, people listen! The world of communication is evolving. Technology is rapidly advancing; in fact, some researchers say that our knowledge base doubles every two years. At the same time, we are bombarded with messages from our smartphones, televisions, computers,... 

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