Search Engine Marketing
Generate more traffic through your website!
Having an effective website on today's Internet involves more than color and appealing layouts. In order to drive more customers through your website, it needs to be listed high among search engine results. Behind-the-scenes methodology is needed within your website for this to occur. From Pay-Per-Click advertising to organic search engine results, DuBose Web Group is ready to help your organization increase traffic on your website by establishing a presence in the major search engines.
"Thank you for your work on our website over the last 12 months. Your prompt response to my requests for changes to the website allows me to stay focused on managing my small, but growing business. This focus allowed me to identify a niche market opportunity for Quarter 1 of 2008. You then optimized our position with the search engines to seize this opportunity and increase the unique hits to our site from 336 in Quarter 1 2007 to 1790 in Quarter 1 of 2008. As a result of this success, Search Engine Optimization by the DuBose Web Group is now a key component of our marketing budget."
Jon Dukes • Owner • Lake Murray Boat Club
Quick Search Engine Optimization (SEO) Education
Natural or "Organic" Results: These results are generated to be completely non-biased — meaning that the search engine will not accept money to influence the rankings of any individual sites. This is quite different than Pay-Per-Click ads that appear in "sponsored" or "featured" search engine results, in which higher positions are rewarded for to the companies willing to pay the most per visitor. High rankings in the organic area of search engines is reached by effective site coding and SEO experience.
Pay-Per-Click (PPC): This method of marketing is an advertising model used mainly on search engines and content website's, where customers only pay when a user clicks on an ad to visit the advertiser's website. Advertisers bid on keywords and phrases they predict their target market will use as search terms when they are looking for a product or service.
Site Optimization Methodologies
By having a search result in the top 10-20 of both Pay-Per-Click Ads, as well as the Organic Search, results in more traffic through your site, and possible business for your organization. Below are some Search Engine and Site Optimization methodologies that we can include in your website development:
- Keyword Density
- Proper Meta-Tag Usage
- Effective and efficient use of text and image tags
- Proper HTML syntax
- Submitting your site to high traffic search engines
- Improving Page Rank by ensuring content-related inbound links from other websites
- Launching an effective Pay-Per-Click campaign (e.g., Google Adwords and Overture)
DuBose Web Group
169 Laurelhurst Avenue
Columbia, SC 29210
Tel: (803) 750-9321
We specialize in website development and design for Internet applications that fit your organization's needs. Contact us today to schedule a website consultation.