Search Engine Optimization

Generate more traffic through your website!

Search Engine Optimization (or SEO) consists of a series of techniques used to improve your organizations website ranking in search engines like Google, Yahoo and MSN. Recent statistics show that more than 75% of Internet users use search engines to find services, products, and information. Unless your site ranks highly on the search engines, potential customers will go elsewhere.

Getting higher rankings in the search engines is not an accident. DuBose Web Group employs basic and advanced techniques that work for every client.

Search Engine Marketing — Effective Optimization

Having an effective website on today's Internet involves more than color and appealing layouts. In order to drive more customers through your website, it needs to be listed high among search engine results. Behind-the-scenes methodology is needed within your website for this to occur. From Pay-Per-Click advertising to organic search engine results, DuBose Web Group is ready to help your organization increase traffic on your website by establishing a presence in the major search engines.

Quick Search Engine Optimization (SEO) Education

Natural or "Organic" Results: These results are completely non-biased — meaning that the search engine will not accept money to influence the rankings of individual sites. This is quite different than Pay-Per-Click ads that appear in "sponsored" or "featured" search engine results, in which higher positions are rewarded to companies willing to pay the most per visitor. High rankings in the organic area of search engines are achieved by effective site coding and SEO experience.

Pay-Per-Click (PPC): This method of marketing is an advertising model used mainly on search engines and content websites where customers only pay when a user clicks on an ad to visit the advertiser's website. Advertisers bid on keywords and phrases they predict their target market will use as search terms when they are looking for a product or service.

Optimization Methodologies

Having a search result in the top 10-20 of both Pay-Per-Click Ads and the Organic Search results in more traffic through your site and more possible business for your organization. Below are some Search Engine and Site Optimization methodologies that we can include in your website development:

• Keyword density
• Content-related inbound links from high-quality websites and directories
• Proper meta-tag usage
• Effective and efficient use of text and image tags
• Proper HTML syntax so search engines can read your site
• Submitting your site to high-traffic search engines and online directories
• Launching an effective pay-per-click campaign (e.g., Google Adwords, Yahoo Search)