4 Steps to a Cost Effective Website Redesign
We all know the essentials of a traditional website redesign. First, there’s a big upfront commitment of money, followed by an interruption of site services for an indefinite period of time. Finally, once the project is done, comes the inevitable “if only” phase as you realize the shortcomings of the new site. But the money’s already been spent, the design contract period has concluded, and your site is pretty much static from then on – until it’s time for the next redesign.
Growth driven design (GDD), which takes a very different approach, is steadily taking the lead in the industry, both in terms of business preference and end result satisfaction. Growth driven design, which is funded on a retainer basis, results in a quicker site launch than traditional design. That’s just the beginning: GDD analyzes your site’s performance and makes continuous modifications while the site is operational. Capabilities for analyzing live data and implementing changes based on the findings keep your website constantly developing in real time.
The bottom line: GDD isn’t necessarily less expensive than a traditional method of web design, but because it is more cost effective, it’s a much better use of your budget. The ongoing nature of growth driven design ensures that your site continues to work towards optimal performance even after its launch. Read on to learn about four ways that your business can save on costs with a GDD website redesign.
Avoid huge upfront payments
Traditional website design generally requires a sizeable upfront financial commitment. Even when you don’t have to pay the entire amount right away, a hefty portion is paid at the start of the project, with the remainder paid when the site goes live. This kind of outlay can render a full-scale redesign out of reach to a smaller company; even larger businesses might balk at such a large payout. For that price, you get the website design you contracted for, but there are often a number of after-the-fact add-ons, including software updates, revised graphics and further consults with the designers.
Growth driven design, on the other hand, relies on a retainer-based fee structure that’s paid over a period of time. You pay as the process continues, usually on a monthly basis. This enables you to analyze, test and improve the site without any additional charges.
Know your personas
Personas are fictionalized versions of your organization’s ideal users or customers. They are a crucial factor when developing a growth driven design strategy. Personas are determined via market research and user profiles, and the persona’s point of view plays an important role in the direction a website will take. Doing the work to discover and develop your personas at the front end saves both time and money later on, since you’ve already figured out your target audience and designed the website with them in mind.
A website cannot succeed without satisfied users. To ensure a user-focused website, different personas are invented for different site functions. GDD examines and tests a wide variety of personas in order to glean insights about the kind of person most likely to visit the website and what he or she is looking for in a user experience.
Don’t wait until your site is “perfect” before going live
In traditional website design, you customarily don’t launch until the new site is “perfect,” even though we all know that perfection is an unattainable goal, especially given the constantly changing nature of the digital universe. There’s always one more adjustment you want to make to the site before the design is finalized, one last tweak that you know will make all the difference in the world. Until it doesn’t, that is, and this further delays your new site’s going live.
With growth driven design, you don’t wait for the perfect finished product before unveiling your website. In fact, with GDD there is no perfect finished product. The goal of the approach is continuous growth and ongoing site performance improvement. Using a launchpad website as a foundation and focusing on user experience from the start, you’ll examine what works and what doesn’t, building on strengths and eliminating weaker elements.
Monitor your analytics closely
Once your website has launched, growth driven design is engineered to track the user experience, closely monitoring analytics which provide valuable data used to further improve site content. By doing this, the site’s impact will grow, establishing a more robust presence in the marketplace.
With traditional website design, this kind of evaluation and revision might result in having to go back to square one, but it’s a built-in factor of GDD. The continuous assessment of data is helpful as your team learns not only how users are responding to your company’s website but also how to adapt to audience desires and overall trends.
Ultimately, we believe that growth driven design offers more value than more traditional methods. Since GDD is an ongoing course of action that still carries on after the site goes live, you’re getting more “bang for your buck” than with traditional web design, which is project-based and generally ends once the site is up and running.
But it’s more than just the money: growth driven design is engineered to respond to website users and, based on visitor interaction, continuously improve content and user experience.
Growth driven design is the smarter way to think about web design, and we’re here to help you get started with it. Sign up to receive your free download, “Getting Started with Growth Driven Design: A Comprehensive Package to a Modern Web Design Approach”.
Ready to start a project or really curious about our process? Drop us a note or give us a call; we’re happy to answer all your questions.