8 Must-Have Tools For Digital Marketing

By Lauren Pinckney
8 Must-Have Tools For Digital Marketing

You don’t have time for “trial and error” when you’re building your inbound marketing team’s toolbox. You’ll need tools for collaboration, for analytics, for lead tracking and even tools just to check your spelling.

Here at DuBose, we’ve fine-tuned our marketing toolbox and have a few favorites. Listed below are the eight marketing tools we use the most and love the best. Each of these services offers a free version. That means no matter your marketing budget, there’s a tool on this list for every business

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HubSpot is one of the most well-known and comprehensive platforms available to improve the efficacy of your marketing. The site is filled with informative articles with topics ranging from blogging, SEO, social media and analytics.

Additionally, HubSpot offers a complete training and development program called HubSpot Academy. In short, HubSpot is a one-stop shop for tools to help your marketing team learn - and implement - marketing best practices.



Have you ever wondered how your website visitor are actually using your website? Hotjar will tell you exactly how. View heat maps of your landing pages, which tell you where your visitors are (and aren’t) clicking. Analyze time your visitors spend on each page, and even view video of your visitors’ interaction with your site.

Using Hotjar, you can quickly decide what’s working for your website, and what design aspects need revision.



If you’ve got several team members working on the same project, it can be easy to become disorganized. Avoid duplicated efforts and improve communication with Jira.

Jira is a project management software that tracks each of your projects from beginning to end. Set “to do” lists, then change them to “In progress.” Finally, when your projects are finished, you’ll simply mark them as “done!”

Jira gives your team the ability to attach notes, documents, images and more – you can even tag other team members is additional collaboration is needed. Jira is the DuBose go-to for project management.



Are you looking for an easy way to save websites? How about specific clips from websites you’d like to revisit later? Evernote is the app you’re looking for.

Evernote allows you to save entire websites as well as “clippings” from sites. You can highlight key phrases and sections of pages you’ve visited and return to them later. Want to share something with your team? Absolutely! The Evernote business model allows you to share what you’ve saved with members of your group. You can even sync your saved sites across multiple devices.



If your marketing team would benefit from video sharing, check out Vimeo. Vimeo is a file-sharing program created specifically for video sharing. Simply upload your video to the site and share with your team.

Vimeo videos are ad-free, and are securely stored. Depending on the plan you choose, you’ll have between 250 GB and 7 TB of storage for your team. Many businesses can get by with the free version of Vimeo, but if you need more space, upgrading your plan is simple.



Dropbox is one of the most popular cloud storage software programs out there. Dropbox offers free storage and sharing solutions, but the paid plans are inexpensive and offer more storage.

What can you save to Dropbox? Anything. Store videos, documents, images and more on this clean, intuitive and easy to navigate platform. Collaboration is simple, too. Simply share your Dropbox with another user, and they’ll have access to edit or view what you choose to share.


Google Analytics

Google Analytics is one of the most comprehensive tools available to track the activity on your website. Best of all, it’s free to use.

Simply add the tracking code provided by Google to your website, and you’ll be rewarded with information about how your visitors use your site. Using Google Analytics will tell you who your audience is, where in the world they’re located, what they’re doing on your site and how they move throughout your sales funnel.

Analyzing this information is simple, and is one of the most efficient ways to cater the user experience to your website visitors’ preferences.



Sometimes, even the best writers and marketing reps need a little help proofreading those inbound marketing documents. Grammarly is the DuBose go-to for checking grammar and spelling.

You can use Grammarly as a browser extension or you can download the desktop app. Either way, Grammarly will proofread your documents for you, and even make suggestions as to how you might change a few things around.


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