9 Creative Lead Generation Ideas to Attract and Convert
A critical component to the success of any content marketing strategy is lead generation. If you want to sell to the people who are reading your content, you have to actually capture their contact information.
This is, of course, easier said than done. After all, your prospective customer is asked for his email address hundreds of times – why should he give it to you?
If you’re struggling to come up with creative lead generation ideas, we’re here to help. Read on to discover the two critical steps of lead generation and 9 unique ideas to help you succeed with both.
What Is Lead Generation?
Lead generation is the process by which you capture the contact information of prospective customers. Rather than cold calling (read: annoying) potential customers, a good content marketing strategy helps you generate leads from people who express interest in your company first.
The benefits are twofold: Your brand doesn’t become associated with unwanted cold calls, and you’ll find it’s much easier to engage and sell to a prospect who has already heard of and demonstrated an interest in your brand.
How Does Lead Generation Marketing Work?
There are essentially two steps to lead generation marketing: attract and convert. First, you have to attract visitors to your brand. This means getting eyeballs on your website and/or social media profiles. But you can’t continue to sell to those visitors if they leave your website without sharing their information. That’s why the second step is to convert. By giving a compelling reason for a visitor to volunteer their information, you can convert the visitor to a lead.
Today, people are more protective of their information than ever before—even their email address. That means you’re going to need some creative lead generation ideas if you’re ever going to attract and convert your future customers. Read on for 9 lead generation marketing ideas to help you attract and convert new leads every single day.
#1: ATTRACT visitors by blogging regularly
Perhaps one of the simplest ways to nurture lead generation is by blogging consistently. In fact, it’s one of the most accessible content marketing strategies available to you.
Your business blog provides your company with a bump in search engine optimization, sure. But consistently showing that you “know your stuff” as you blog about industry trends, challenges, and even industry basics will also provide a bump in lead generation.
Aim to update your blog at least once per week, if not more. Some businesses blog once per day. As you schedule your content, ensure that your posts are timely, relevant to your customer base, and include a call to action, such as asking your readers to subscribe.
As you get more confident in your blogging abilities, attract even more visitors by guest blogging. Look for brands your target audience already admires and follows, then offer to provide free content as a guest blogger. Most brands appreciate receiving free content their audience will enjoy, and you can get valuable exposure with their audience in return.
#2: CONVERT leads by creating a quiz
You can give your B2C lead generation a generous boost with content marketing by taking advantage of human nature: people love to talk about themselves. Give them the opportunity to do just that by creating a quiz.
Your quiz can take the form of a direct email, a social media post or an addition to your website. Test your prospective customers’ knowledge of your industry or just survey them, asking what they’d like to gain for their own business. Be sure, of course, to ask to provide their email address, informing them that you’ll follow up if you have questions about their survey answers.
#3: ATTRACT visitors by sharing thought leaders’ secrets
Enrich your content by sharing the secrets of success from thought leaders in your industry. Consider interviewing a reputable source, then quoting that source within the content you share with your readers.
Implement this idea as you develop your content marketing strategy and as you schedule your social media posts. Potential customers want to know your business can be trusted; what better way to do that than by demonstrating a desire to deliver relevant and timely expertise?
#4: CONVERT leads with a slide-in scroll box on your website
The premise behind this creative lead generation idea is simple: you can’t get a lead if you don’t ask for it. Using a simple feature like a slide-in scroll box is a great way to ask for contact information without distracting or annoying visitors to your website.
Slide-in scroll boxes are unobtrusive, and they won’t interrupt the user experience. Your visitor may either enter his information or simply click the box away. To prevent your reader from closing out, it’s recommended that you entice him with an offer, such as a discount, a download, or even a free consultation.
#5: ATTRACT visitors by sharing how you solved a problem
Every business faces challenges, whether those challenges relate to marketing, branding or even employee retention. Has your company overcome stagnant growth? Learned valuable lessons regarding outsourcing?
Share those lessons on your blog, social media posts, or as a guest blogger to help with B2B lead generation. Doing so will not only inspire other businesses who are experiencing similar obstacles but will also demonstrate that your business is transparent and approachable.
#6: CONVERT leads with a tool that simplifies a process
Once you’re attracting visitors who are interested in how you solved a particular problem, convert them to leads by helping them solve that problem themselves. Use this for B2C or B2B lead generation by offering a tool in exchange for their contact information. That tool may be as complex as a desktop application or as simple as a worksheet; what’s important is that it provides value to your prospective customer.
Once you decide which tool you will offer, highlight it in any of your blog posts that speak to a related problem. Because any reader of those posts is likely searching for solutions to that same problem, your offer will be especially enticing and effective at generating leads.
#7: ATTRACT visitors using the SEO power of review platforms
Your leads can’t become your leads until they find you. As your potential customers search for your industry online, there’s a high probability that review sites like Agency Spotter, Manta, and even Yelp will appear first in the search results.
Leverage the power of that (free) SEO. Encourage your existing client base to spread the word about your service by leaving positive reviews on third-party platforms. While you’re at it, encourage your employees to contribute to sites like Glassdoor and Indeed.
By taking advantage of these sites’ SEO success, you’ll find that your own business will become more visible, and you’ll reap the reward of increased lead generation.
#8: CONVERT leads with lead generation forms on social media
You probably already know you can use paid social media advertising to attract visitors, but did you know many of these platforms also offer ways to convert those visitors instantly? Facebook, Twitter, and LinkedIn each offer in-platform lead generation tools.
With these features, users can easily share their information with you to claim your offer—without ever leaving the social media platform. Whether you’re looking for B2B lead generation or B2C lead generation, this is an easy tool to convert visitors to your social media profiles, even if they never click over to your website.
#9: ATTRACT leads by networking at conferences
Never underestimate the power of networking. Many business leaders are of the mindset that others in a similar industry are, by default, competitors. That couldn’t be further from the truth. Instead of edging away from your counterparts from other companies at your next networking event, try talking to them.
Every business is slightly unique. Share your thoughts and your experiences with others in the same industry as yours. Doing so will lead not only to an enrichment of your own knowledge but also to the exchange of leads. Perhaps the patent law firm received an inquiry regarding real estate law, your area of expertise.
When you meet a particularly rich source of leads, maximize the opportunity with a formal referral partnership. This means that any time the partner generates a lead and the lead becomes a customer, you’ll share a percentage of the revenue with them. As you can imagine, this is a great way to keep those referrals coming!
These 9 creative lead generation ideas are more than enough to generate some valuable B2B or B2C leads, but we’re really just scratching the surface! There are tons of unique ways to make lead generation marketing for you.
As you brainstorm with your team or browse the web for inspiration, remember to ask this important question: How will this idea attract visitors or convert them to leads my sales team can use? And make sure the ideas you ultimately implement cover both of those critical steps to give you the best possible results!
Of course, it doesn’t matter how many people you’re attracting to your website if weaknesses on your site are harming your conversion rate. That’s why we’re now offering a FREE website audit, complete with practical action items you can take immediately to improve functionality and, ultimately, generate more leads and sales. Click below to claim your free website audit now!
Ready to start a project or really curious about our process? Drop us a note or give us a call; we’re happy to answer all your questions.