content marketing


Content is still king.

Content marketing is sharing information with the goal of presenting your brand, your services, and your expertise to your target audience. The information you share as part of your inbound marketing efforts must be strategic. Content should be valuable to the industry, relevant for your most important customers, authentic, and unique to your organization.

Content marketing encompasses everything you share:  blog posts, infographics, e-books, social media posts, marketing emails, and more. As people do more and more via digital technology, the quantity and quality of information you present should be selected with thought and care. Done right, content marketing promotes your brand, delights and inspires, builds your reputation as an authority figure, increases website traffic, enhances the user experience, and, ultimately, increases marketing reach to drive growth.


Authenticity and Trust

When you post great content, you promote your business as an expert in your industry. If you consistently provide brand-relevant, accurate, engaging content, you can establish your organization as an authority or thought-leader. People go to digital devices to find answers; they want quality content. The more helpful (and shareable) your content, the more likely your audience will be to trust your expertise.


Organic SEO

These days, it’s not enough to use keywords. Search engine optimization (SEO) has transformed, becoming smarter and more organic. To optimize search results, your content marketing strategy, consider:

  • Building or increasing traffic from a semantic search, long tail keyword strategy
  • Social media optimization and marketing
  • Email marketing campaigns
  • Varied media, like e-books and videos
  • AMPing your content for mobile-first indexing
  • User experience, conversion optimization, and more


Lead Generation

Your content marketing strategy is a critical component of lead generation. A good content marketing strategy will draw traffic to your site. An excellent strategy goes beyond that opportunity to deliver qualified leads and encourage conversion.


Brand Awareness

A strong, consistent content marketing strategy is the easiest way to promote your brand online. An experienced digital marketing agency that knows your industry can help you develop, implement, and maintain a content marketing strategy that showcases your brand to improve awareness, set you apart from the competition, and increase popularity among key targets.

“Marketing is no longer about the stuff you make, but about the stories you tell.”

Seth Godin

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