Digital Strategy


Grow Your Business with the Right Digital Strategy

In today’s world, businesses need a strong digital presence to attract new leads and engage with existing customers. But potential customers won’t find your website, products, or services on their own. A digital marketing strategy is key for ranking well in Google searches, appearing in leads’ and customers’ social media feeds, and reaching your customers through paid ads and email marketing.

The best digital strategy starts with identifying your KPIs, understanding your target audience, and recognizing your unique value proposition. However, digital strategy is about more than just analyzing data: it should also translate that data into an actionable digital marketing campaign that incorporates content marketing, search engine optimization (SEO), inbound marketing, social media, email, and more.

DuBose Web will work with your organization to develop a digital strategy that’s tailored to meet your unique needs and help you achieve your goals. With our Digital Marketing Playbook, your organization will be positioned to launch your own digital marketing campaign, or engage with us for the services you need.

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The DuBose Web Digital Marketing Playbook

Are you ready to develop and implement a comprehensive digital marketing strategy for your organization?

The DuBose Web Digital Marketing Playbook begins with a comprehensive assessment of your organization’s digital presence and culminates in a 3-month strategy action plan. You can implement the digital strategy on your own, or opt to engage with the DuBose Web team for any or all of the services included in the action plan.


Discovery and Roadmapping

The Digital Marketing Playbook starts with a discovery meeting, where we’ll work with your organization to understand your goals, mission, products or services, sales process, and more.


Digital Audit and Competitor Analysis

Next, our team will conduct a comprehensive audit of your digital presence, including your website, social media, and other platforms. Deliverables include audits of your brand, UI/UX, SEO, social media presence, published content, and more.

Following a digital audit of your organization, we’ll perform a competitor analysis to help you understand how your business stacks up against others in your industry.


Personas, Research, and Targeting

Reaching your customers starts with understanding who they are, what they want, and how they’ll interact digitally with your business. By creating buyer personas, we’ll identify your target market and put a face to the data we’ve collected. We’ll perform keyword research to understand what your customers are searching for. Additionally, we’ll identify which KPIs to measure to track the success of future digital marketing campaigns. All of this information will inform every aspect of our digital strategy.


Digital Strategy

Finally, we’ll present your organization with both digital and hard copies of your customized Digital Marketing Playbook, complete with a 3-month strategic plan for implementing all of our findings. We include resources such as blogs and eBooks to help you implement the strategy on your own. You can also opt to engage with DuBose Web for any digital marketing services you might need, allowing us to execute on the Digital Marketing Playbook for you.

“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”

Beth Comstock, Former CMO & Vice Chair, GE

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the work we do

Whether it’s a new website design, a redesign, or a comprehensive digital marketing strategy, we’re passionate about helping our partners reach their goals. We’re proud to offer world-class web design and digital marketing services to businesses in South Carolina and throughout the United States.

Success Stories: Featured Projects