digital strategy

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Digital marketing strategies rooted in research.

Your organization is one of a kind. Your target audience, products, services, experience, and assets are all unique to you and set you apart from every other business out there. We understand that, which is why we never offer a “one size fits all” strategy for your web design or digital marketing.

Instead, every service we provide is rooted in an ongoing commitment to research and strategy. From the very beginning of our partnership, we seek to understand your organization and audience before recommending any services. But research and strategy aren’t tasks we simply check off at the beginning of your project. Rather, we continue revisiting and adjusting your strategy over time to ensure we’re always pursuing the best opportunities for your business.

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Discovery Meeting

We may be the digital marketing experts, but no one knows your business like you do. Because we trust and value your expertise, every partnership begins with a collaborative discovery meeting. In this meeting, we dive deep to ensure we understand your goals, mission, product or service, sales process, and more.

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Audits, Competitor Analyses, Industry Benchmarking

While our discovery meeting provides a great starting point for your digital marketing strategy, we also know the most effective strategies are rooted in data, not gut instincts. At this stage, we conduct an audit of your digital marketing initiatives from all angles. In other words, we closely examine your website content, UI/UX design, brand messaging, social media marketing, and SEO to identify what’s working and what’s not. We also conduct thorough research of industry standards and even your competitors’ digital efforts. Our team uses this data to identify your place in the market and suggest strategies for improvement.

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Data-driven Buyer Personas

In this next phase of research and strategy, we pull together everything we’ve learned from our discovery meeting and audits to develop your buyer personas. Buyer personas capture segments of your target audience in semi-fictional representations, putting a face on all the data we’ve compiled to this point. We also conduct additional research to identify keywords that can be associated with each persona to drive an effective, targeted digital marketing strategy. These personas will guide everything we do for you throughout our partnership, from content marketing to UI/UX design and everything in between.

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Defining Objectives, Goals, KPIs

In order to recommend services and an approach that’s catered to you, we conclude our initial research with a strategy that defines the objectives, goals, and KPIs (key performance metrics) for our partnership. We examine the goals discussed in your discovery meeting, the analytics pulled from your digital marketing audit, and industry standard research to produce both SMART and stretch goals. By monitoring progress and reporting on your KPIs monthly and/or quarterly, we continuously improve upon your strategy for the lifetime of our partnership.

“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”

Beth Comstock, Former CMO & Vice Chair, GE

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We’d love to speak with you about your project and explore a potential partnership! Please complete the following form and we will contact you within one business day.

the work we do

We are passionate about making a positive impact on the communities we live in. We work with organizations to create websites that are both beautiful and beneficial. We truly enjoy what we do, just take a look at some of our recent work. You’ll see what we’re talking about.

View Our Work