Email Marketing: the Key to Connecting With Your Customers
When it comes to digital marketing, there are so many possibilities—inbound, social media, paid ads, content marketing, SEO, and more. It can be easy to overlook the value of email marketing. On one hand, many businesses believe email marketing isn’t effective. With the average prospect receiving dozens of marketing emails per day, is it possible to cut through the noise and connect with your customers? At the same time, some businesses attempt to design and implement their own email campaigns, but are disappointed by the results: low open and click-through rates, poor conversion, and too many unsubscribes.
The truth is email marketing is one of the most effective tools at your disposal for connecting with your audience. In fact, email marketing often provides better ROI dollar for dollar than any other digital marketing channel. But effective email marketing requires expertise. DuBose Web will work with your business to design engaging, beautiful emails that convert. Our content experts will write eye-catching subject lines that entice your customers. Meanwhile, our digital strategists will monitor email campaign KPIs to identify and take advantage of opportunities to increase your revenue and grow your customer base.
Want to learn more about our email marketing services? Click here to contact the marketing experts at DuBose Web today.
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Email Marketing With DuBose Web
For most businesses, the thought of designing and implementing a comprehensive email marketing strategy is daunting. We’re here to help.
DuBose Web will work side by side with your business, handling everything from strategy to delivery. We’ll design custom email templates that appeal to your business’ customer personas, manage and grow your contact list, write engaging copy that converts, and provide you with detailed reporting that demonstrates the value of our email marketing efforts.
Our Approach to Email Marketing
We take a focused, targeted approach to email marketing. Our approach speeds up the sales cycle by providing your audience with the information they want, when they want it. We deliver targeted, personalized messaging that nurtures leads and keeps your customers engaged.
Too many businesses try to manage their own email marketing campaigns. As a result, email marketing becomes an afterthought at best—and at worst, poorly designed and implemented campaigns can lead to unsubscribes, lost customers, and missed opportunities. DuBose Web will design and implement email campaigns that provide your business with measurable ROI, taking the guesswork out of email marketing.
“If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1-to-1 channel.”
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