Target Zero has a simple mission: to work towards having zero traffic fatalities in the state of South Carolina. Given that this is a community-wide issue, they wanted to have a website that would increase their visibility and engagement with this initiative.
Target Zero partners with several other initiatives across the state to increase awareness on the issue of reckless driving. Their mission is driven by community engagement; as such, they wanted their new site to be organized and easy to navigate.
Target Zero has an expansive network, which includes other similar organizations, emergency personnel, sponsors, and even their Target Zero Heroes. Their new site needed to be professional and engaging, with an emphasis on the user experience, so that everyone could appreciate Target Zero’s mission and give credit to those responsible for upholding it.
strategy, site mapping, and wireframing
Target Zero's mission involves a community-wide effort and holds every individual responsible for their driving habits. Because of this, they have established a complex web of partners and "Target Zero Heroes," all of whom needed to be recognized. The new site was created with a simple interface that made navigation easy for users.
a style board to fit their brand
A bold color scheme was chosen as the best reflection of the message Target Zero wants to send to the community. A black background conveys the seriousness of the topic at hand, while bright pops of color draw the user into their various initiatives.
Target Zero’s new site provides an organized, easy-to-use space to share information about the reality of roadside fatalities in South Carolina. Users can easily find and read about Target Zero’s partners and affiliates while learning about the consequences of reckless driving habits. By updating the website and generating visibility, we hope that people will be moved to be more responsible on the road and that even one life might be saved.
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