scma case study

With a membership of over 5,000, the South Carolina Medical Association (SCMA) is the largest organization in South Carolina representing physicians of all specialties and geographic locations. We partnered with SCMA to develop a web experience designed to meet its primary goals: increasing membership, spreading awareness of new legislation impacting the medical field, and providing an improved user experience for professionals seeking continuing medical education.

South Carolina Medical Association  deliverables

RESEARCH & PLANNING

the strategy

SCMA welcomes medical professionals and students to join their peers in a community dedicated to sharing news, furthering knowledge, and providing a voice for the medical profession in government. To encourage membership and participation, we designed a site that brings to the forefront SCMA’s offerings in terms of advocacy, professional resources, and continuing medical education.


Services Provided:

user experience
website design
web development

USER EXPERIENCE

design approach

We designed all the visual elements of this website, down to a new logo. The bright but professional images we incorporated throughout bolster SCMA’s credibility without appearing stiff or boring.

strategy, site mapping, and wireframing

Through user research and benchmarking, we discovered that highlighting the core missions of the SCMA could help entice new members to join. We based the structure of the site around this purpose.

a style board to fit their brand

A dignified but fun color palette gives SCMA's website an aura of professionalism while maintaining approachability.

 

BRING IT ALL TOGETHER

the solution

SCMA’s responsive, engaging new website facilitates an interactive community where physicians can share important ideas and information with one another and discover important medical industry news, events, and legislation. Through the fresh re-brand and website makeover performed by DuBose Web, SCMA affirms its status as the “Voice of the Industry,” giving members and non-members the opportunity to contribute their voices as well.

See The Completed Site

start your project

Our team of web design, development, and inbound marketing professionals has the experience and skill to help you build a beautiful, responsive web presence. Give us a little information about what you're looking for, and we'll contact you within one business day to discuss what we can create together.