Cultivating curiosity—and customers
The Internet has redefined marketing. The scope of what’s available digitally and how we access it has profoundly changed the way in which people gather information, form opinions, share ideas, and make decisions. “Interruption-based” marketing (such as cold calling or spam emails) are no longer effective. Worse, old-fashioned tactics can have the opposite effect and turn customers off to your brand.
Inbound marketing is a modern, customer-centric methodology. It’s about bringing prospective leads (for customers, donors, students, members, or other supporters) to you. It is a cost-effective, pull-not-push way for people to learn about and interact with your organization. Tactics include things like SEO, blogging, social media activity, online offers, strategic calls-to-action, automated workflows, and more. We follow a proven 4-step methodology to attract, convert, close, and delight.
Attract & Convert
Attract: At this stage, we help you develop a stunning website and work with you to create an inbound marketing campaign to help you attract people who are most likely to become leads and, ultimately, promoters of your organization. Tactics might include blogging, social media, on-page SEO, and email marketing.
Convert: When the tactics above bring people to your website, there must be a way to help convert them into leads. That can be accomplished via offers (like a free download) as well as beautiful landing pages with compelling calls-to-action that make it simple for a visitor to initiate a conversation with you.
Close & Delight
Close: So, how do you close a new lead? Email threads can help nudge leads along, solve problems, and build trust in your brand. Internal mechanisms such as predictive lead scoring and pipeline management help you stay organized and aware of which tactics are working best.
Delight: Inbound marketing work doesn’t end there. If you continue to provide relevant, useful, expert content, customers, donors, and other supporters are likely to keep coming back and tell others about you. Tactics such as social media, events, and email are employed to help you nurture long-lasting relationships.
“While others make noise, quietly create value. While they fight for attention, just follow your heart.”
Dharmesh Shah, Co-founder of HubSpot
We’d love to speak with you about your project and explore a potential partnership! Please complete the following form and we will contact you within one business day.
We are passionate about making a positive impact on the communities we live in. We work with organizations to create websites that are both beautiful and beneficial. We truly enjoy what we do, just take a look at some of our recent work. You’ll see what we’re talking about.