Our team is honored to be a part of a statewide campaign to help save lives in South Carolina. A partnership between SC Department of Public Safety (SCDPS) and SC Department of Transportation (SCDOT), our team was challenged to translate a 78 page narrative into an engaging, educational, and effective website.
The customer is immediately greeted with an interactive experience to explore infographics of the safety plan, top factors of severe injury crashes, and preventative measures. Our team was able to leverage a powerful video that leaves no questions unanswered of the Target: Zero Traffic Deaths in the state of South Carolina.
Instead of leaving the customer hanging with useful information and statistics, we took website interactivity and engagement to the next level by encouraging the user to take a “pledge.”