how to build an online following | amy landino

Amy Landino | AmyTV

Hannah: Hello everyone and welcome back to DGWTV. I’m Hannah and today I’m joined by a very special guest, Amy Landino. Amy is a best-selling author, entrepreneur, a YouTube creator and an inspiration to many, including myself. Thank you for being here, Amy. 

Amy: I appreciate you having me here. I’m pumped. Let’s do this. 

Hannah: Yeah of course. I’m excited about it. Just to set the stage for everyone, even if you’re not a YouTube creator or looking to be an entrepreneur that doesn’t matter. This episode still pertains to you. I’m sure Amy is going to give some great insight into how to go after the life you want. That’s her whole mission and that stands behind everything that she does. Without further adieu, we can dive right in. Amy if you wanted to share a little bit about what you do for our viewers who don’t know? 

Amy: Sure. I do a lot of things. I don’t really have a title. I’ve actually made it my mission to not have a title. But I am a lot of things. I spend a lot of my time creating content and helping people go after the life that they and that you want, Hannah, thank you for introducing that. Specifically, I’m a YouTube channel, I publish twice weekly there. I’ve been on YouTube for a really long time. It’s sort of like the root of where all the other things that I do came from; it was my passion. I was thinking about this this morning and I feel like if I could think about what I was doing as a kid that encouraged what I do now I was a performer in some ways. I wasn’t like, “I’m going to perform,” but it was like I have something in me I have to get out and the way to do that is to perform it out in order for people to absorb it in the way they do. So that’s been a lot of things. It was the choir for a number of years, and then it was, “I have ideas and I want to share them.” So that’s how the YouTube channel started and that’s how I started my career in marketing. 

Initially, it was a lot of B to B, you know, leverage this amazing space where we connect with people and have real conversations, which turned into video. That’s how I became an author. Talking so much about video on video people were like, “Well right a book,” and I was like, “Well that math doesn’t add up but if you really want me to I will.” I wrote the book “Vlog Like A Boss,” which came out in 2017 and was also a really great compliment to my speaking career because I also travel the world speaking about video and how different types of brands, personal and large, can leverage this storytelling medium. If that isn’t enough, I also have a podcast and I am the co-founder of a video production house here in Columbus, Ohio with my husband, and that is Aftermarq. We make video at Aftermarq. That’s all I have going on; that’s it.

Hannah: That’s a super impressive intro and resume. We’re really lucky to have you here and be chatting with you today. I appreciate you giving us your time. I know you mentioned that you have been a performer in your childhood and that kind of unfolded to get you where you are today. What did you foresee when you were younger? What did you want to be when you grew up? 

Amy: For a long time, I thought I want to be a singer. But it wasn’t because I wanted fame, it was like, “This is a thing I can do that I think people find valuable because when I am in choir they pick me for solos.” Everything was very compartmentalized. “Amy can do this, so she’s good at that, so she should only lean into the things she’s good at,” which has been smart of me and also very psychologically damaging. It makes you really afraid to fail in a lot of ways, but it was a lot of that. “I should be a singer.” Now I’ve come to hate the word ‘should’ in so many ways because it has limited a lot of beliefs about myself over the lifetime that I’m trying to combat now. 

It wasn’t that I was inherently good at performing or that I got excited to get attention from people, it was more how can I bring value to a situation just so I can feel like I accomplished something good today. I still think that’s a feature of what I do, because I genuinely feel very imposters syndrome about turning on the camera. If I’m not saying something that someone can walk away and actually use in their life or business. 

Hannah: Totally. I love that. What events unfolded to get you where you are today? How did you make the decision to step out of your 9-5 and begin making videos online? 

Amy: It was a series of events, but I’ll try to sum them up as quickly as I can. But it’s not cut and dry, right? I think a lot of people that go through this are like, “How come it’s not this, ‘I’m ready. Let’s go,” because it’s not that simple for most people. First of all, when you find a passion and it’s not what you’re currently doing, there’s a lot to deal with there. You have to obligate yourself at least 40 hours a week to someone else, to something else, to someone else’s dream, to some other line of work. That’s what was happening with me. I was in the public policy fundraising and just policy space, basically. And I thought that was what I was going to do. It was what I went to college for, and I didn’t finish college. I just got the best job I could have and nobody was finishing college and getting a job, so I was like, “Well I’m staying here because this is going great.” 

And then I discovered marketing. When that was happening it was like, “Ok if I really want to grow this and prove I’ve got what it takes I have to do this in my spare time.” I’m not going back to school for it because they’re not teaching what I’m trying to teach people. They don’t even have this in education systems yet, and ‘this’ being social media communications. I discover this, I start to work on it, I start to get free clients, I start to get very low low low paying clients and just doing any work I could evenings and weekends. From there it was, “Oh my gosh I think I’m going to leave my job. I think this is a real thing.” 

I decided to go to my first conference that one of my free clients actually sponsored me to get there. One of my free clients sponsored me to get there, and couldn’t pay for the whole badge, but helped me. I spent my savings and my vacation time going to a conference for a week and submersing myself in this energy of people who were doing something similar, either full time or also trying to get to a full-time capacity. 

I realized, “Oh my gosh, little Amy in the Midwest is on the right track to something. I really should follow this.” This is all 2008, 2009, 2010, and it’s like, “Oh my gosh I have to leave my job.” And I started to feel a lot of guilt about that because this job is job security. Everybody talks about it but they don’t really have it. I should not be planning to leave this place. These people have taken care of me, this is what I was supposed to do; this is a safe path. I was losing sleep over it but I didn’t actually leave that job for another year. 

By early 2011 I was like, “Okay it’s finally time.” The reason it was finally time was that was when I discovered you can’t wait for full-time carrying you easily out the door income or, whatever the case may be, to be that magic ticket out. When you’re in services it can be really difficult for clients to trust that they have your undivided attention when you’re balancing, “I’ll reply to you from 6 pm - 10 pm at night and on weekends; I’m also at a job.” There’s not a lot you can take seriously there. I think it’s a little bit different now because this was in 2009 and 2010. But that was a big realization for me because I was like, “Well I need to give this my full-time attention if I expect full-time attention out of it. 

I had to leave my job after I had put in a good amount of work, did some networking. And the funny thing was when I walked out the door, I emailed everyone I had met, especially in this new line of work but some people from the old line of work and I said, “This is what I’m doing now. I just wanted you to know.” And when you let people know, they send you work, and suddenly I was able to at least kind of try to pay bills. I made adjustments in my life to make this decision. But I paid some bills with some clients who were like, “Great. Let’s hit the ground running.” 

Hannah: I think there’s so much good information in that. Not only for people looking to leave their 9-5 but also here at DuBose we focus on community-focused organizations so a lot of nonprofits and organizations that might not have a great budget for marketing, but I think it’s a great message that you just shared that you have to start somewhere. And you have to put in those extra hours. And you have to give it your full-time attention. 

Amy: Everyone is just trying to figure it out. That’s my favorite thing I’ve learned about business: nobody really knows what they’re doing. We’re all trying to figure out where to be, what to do, how to do things the right way, we’re measuring what we’ve done. And the other thing was I was young, I didn’t have a lot of commitments, I wasn’t married, I didn’t have kids and I didn’t have a mortgage. There were certain things that made it a little bit easier on my decision-making process because I said, “I need to take this chance. I need to do it now. If it’s an utter failure, I can go back to what my other plan was.” I didn’t know if my old job would take me back but I knew I achieved skills while I was there to go back to that career back if I had to. If it turned out I had made a huge mistake. And it turns out I didn’t have to do that. 

Hannah: It definitely was not a failure. That kind of brings me to my question. I know you just broke 300,000 subscribers on YouTube. Congratulations on that. I wanted you to take some time and share any tips or tricks or strategies you can share with an individual or business or organization that’s looking to build and maintain a following on any social platform. 

Amy: There’s a lot of things you can do definitely. To me, the north star of this has just been talking to one person. I think people lose sight of the fact that we’re trying to get to 300,000. That’s a ridiculous sum of people. Because the whole time I really feel like I’ve been talking like I’m talking to you right now. I know there are other people in the room, but I’m talking to Hannah. When you reframe things, specifically on video, that helps a lot with imposters syndrome. Writing on a blank page or taking a photo for a blank Instagram that’s got nowhere to go yet, it’s really important to focus on the one person. 

That’s what people are saying when they say “Go niche.” It’s easy to say, “I help women.” Like okay great. There are so many different types of women. I know I don’t just help all women. I’m sure I’ve affected more than just the ones I have plans for. But without zeroing in on the specific woman and who she is and what she deals with, there’s no way you can grow without being special on some level and that’s how you do it. 

I really think that’s it. That is it for every platform, that is it for every business, that is it for everything that you do where you’re trying to promote yourself. If you stop saying you can help all people and you start saying you can help one person to the end of the earth that’s going to change everything for you. And that’s what’s changed everything for me on YouTube. 

The channel has been around for eight years so that’s a long time and the exponential growth of the channel, I was at 80,000 subscribers this time last year, and that took seven years. Then it’s like I hit 100,000, then I hit 200,000 in another 100 days. What happens is when you really find that pocket, and I had it before but I had it in different ways. It was like B to B. It was this girl but it was at her job. Now it’s like the same girl but let’s go bigger. Let’s talk about what she’s really doing with her life. I have the same person in mind but my mission continued to change. 

I say it’s like following Beyoncé. Beyoncé Destiny’s Child is not Beyoncé today. It’s the same women; it’s the same girls that have been like, “I’ve been watching Beyoncé since Destiny’s child,” or whatever. We’re all the same people; we still have the same appeal; she has mass appeal. But she’s been different; her content has changed over time and it’s because we all grew up together. I really see that to be the same in content. I don’t care if it’s an individual brand or a corporate brand, you are on this journey together. That’s the hard part of what I think a lot of larger companies have to grapple with when they’re like, “Uff the comments,” or, “Negative feedback. Yelp reviews.” These all have to do with aspects of the relationship and where people feel that they are heard. Just think about it as Beyoncé. We have to grow up together. 

Hannah: That’s great advice. So, you hit on this, but I kind of wanted to hear what your process has been for developing your personas. You do such a good job with your content, speaking to, like you said, one person. It makes me feel like you’re speaking directly to me. What has your process been for figuring out who that girl is? Who that woman is? 

Amy: Well a big piece of it was knowing right off the bat, “How do I help?” That is going to help you narrow it down pretty quickly. Because who does this really affect? Probably one of the touchiest parts of who I help and who I don’t has been that I’m not a mother and so I can’t bring that perspective and motherhood and parenthood has definitely become a factor in a lot of the things that I talk about, which is productivity, efficiency, waking up early. There are certain things I can’t bring perspective on because I don’t have that point of view. Even though there are lots of mothers that follow my channel and absolutely that love the work, there is not a mother in my mind when I’m speaking to the camera. 

Like I said, it’s not that we don’t help more people then we’ve just thought about but that’s part of it. There are quite a few millennial women who are having kids later in life, they’re making commitments later in life. That’s sort of the person that I’m talking to more. The more that I zero in on that, the more confident I am in the content that I’m presenting and I don’t have to be qualifying everything. “Oh, but if you’re a mom, here’s a tip that I heard from somebody.” I can’t tell you that. 

It’s being 100% real with the fact of what you do and what you don’t do, and being okay with what you’re not good at and what you are good at. So that’s one big piece of it. But then from there, it’s all listening. At least 95% of the content that I’m doing has to do with some comment that someone left me because they left it and 100 people liked that comment, and then a bunch of other people added the same comment and said, “Oh yes, please do that.” As soon as you start putting things out into the world that people want to see, they have more questions. 

What my favorite thing to do is to go into my comments, in YouTube specifically, because you can search for keywords; you can search for anything. I just search for question marks. Where are the question marks? Not the question marks and the explanation points together because that usually means they’re making a statement of some kind. But a question mark means there is a question before it and I want to know what those questions are, and are there consistencies in that? Are people asking that a lot? Did I leave a loop unclosed when I made this video? Is there something I can do to expand on this? 

That’s why I think every video is the start of another one because you’re never done with the conversation. It can’t be a two-hour long video. You can’t cover everything at one time. Allowing the audience to say, “What’s next? What’s next?” Because they’re telling me this is what they want. That’s as masterful as it gets. 

If I truly am, first of all, looking at the avatars and the people and saying, “Yeah this is definitely who I had in mind, and now this is their next question,” then you lead into that. You don’t have to recreate the wheel. For anybody that’s like, “Easy for you to say, Amy, I don’t have an audience so what am I supposed to do? I don’t have any comments, I don’t have any questions.” That’s totally fair. You’re probably observing brands online right now, no matter how big or small that they are, that are doing something similar to what you would like to do. We don’t want to copy anybody but we definitely see similarities in what we are hoping to achieve. So why not start there? If those presences have audiences, those presences have comments. They have questions. Where is that brand not closing the loop? How can you do it? Or how can you do it better? You don’t have to be first. You have to be better. Or you at least have to be more tailored to your specific demo or your specific person. 

But that’s really all I’ve done. It’s not a big research demographic process. It’s more just this is who I believe I help. I’m going to do that to the best of my ability. Make sure the audience matches up to who I have in my mind and then keep going. Go deeper with them, improve the relationship with them on other social media, show them more behind the scenes so they can find more things about me that they are curious about that I can present as value. And the content just builds. 

Hannah: That’s so good. And I love that you brought up that even if you don’t have comments and you don’t have an audience yet, how that process can apply to you as well. 

Amy: There’s no excuse. If you’re going to sit here and say, “Oh it’s oversaturated,” yeah then go find out what’s going on in the saturation party and go grab it for yourself. There’s just too much information out there. Literally, any phrase you could probably think of you could probably Google it and somebody wrote it on the internet somewhere. So, find out. 

Hannah: Would you say that following along with the comments that you’ve received has helped you develop your niche in the YouTube community? I know that your videos have evolved over time and now you’re very focused on productivity, time management, those types of topics. Can you talk about how your content has evolved over time and what led to that evolution? 

Amy: Yeah. It goes into that end of the comments. Let’s just go through all of the different iterations of the channel. When I launched the channel, it was Savvy Sexy Social in 2011, and it was because I wanted to get into media marketing and so I started advising people on social media marketing. I knew I wanted to help the people who were in the weeds actually doing the work, and those people are usually young people who are coming out of college and they want to work in marketing and they’re totally aware of what’s happening with Facebook and Twitter and so they go ahead and do the tweeting for the company. Great. That happens. Then I’m making videos advising them on that, so what’s naturally the next question? How is this video thing happening? How easy is it? How hard is it? How can we do it too? That’s where the questions started to go. 

Like yeah, we’re starting to get the Facebook and Twitter thing but now talk to me about YouTube and Facebook video is starting to exist and how can we leverage that? So that became the next iteration of the channel, and that was a big part of what I was talking about for a long time because I was so passionate about video, and it’s still something I speak about today. 

From there it got deeper because people started to see my process in a lot of ways. They saw that I was waking up at five in the morning. They saw that I was getting a lot of videos done every single week. They saw these different things happening and they saw that I was bragging about the fact that I didn’t have an editor. With all of that starts to become the natural questions of, “How are you getting this all done? How do you have it all? How do you do this? How do you have this commitment and that commitment and how are you getting this video out on time every time? 

So that led into the productivity and efficiency side of things, and I believe that’s at the heart of everything if you’re really trying to say, “I want something.” If you want something then you’re going to make it happen; you just have to make the time to make it happen. There’s going to be different hoops for everybody. If you want to be an astronaut then you’re making time for a lot of different things than I’m making time for but you can make the time for it. 

That’s really how the channel as evolved. It’s been a matter of what have the questions been? I started with what I was good at and I leaned hard with what I was good at, and then I just took those people on a journey with me. 

Hannah: I love it. I love the productivity and time management. That is what I nerd out over. 

Speaking of time management, you have a lot going on as we heard earlier. You’ve got your podcast, you have Aftermarq, you have your YouTube channel, you are doing professional speaking. How do you find time to consistently deliver high-quality content on your YouTube channel? What systems have you put into place to ensure that you’re getting those two videos out every single week? 

Amy: A lot of it is my favorite thing in the world, which is calendar blocking. I can block very far into the future because I know that if I need a video out every Wednesday and Sunday and a podcast on Tuesdays and now another podcast on Mondays I can pretty much predict I need to film, and edit and record and get interviews, and these are all things that I have to do and they’re part of the process. Planning them out, it’s not a happy accident. I just filmed a video that’s coming out next Wednesday because I’m going to be traveling and things like that so it’s got to get done. You know the things that you’ve got to get done so it’s about making the time for it and scheduling the time for it. It’s also saying “No,” a lot. 

This is probably one of the last interviews that I’m going to be doing because I realized that I was taking on too many, and it’s now becoming a huge disruption. For me, it’s really difficult to jump on an interview and be ‘on.’ Not because I don’t know what to say. I never prep for an interview just to be completely frank; I know this stuff too much. It’s just a matter of being in the right flow. But stopping and saying, “Okay now I’m going to get on a call,” keeps me from writing the next episode, keeps me from filming the next episode, keeps me from getting to go meet with my team and making sure real work is getting done for the clients. It’s managing and saying, “No.” 

With time management and saying no to things that are just not going to move the needle at this point in time, that’s a big part of it. The rest of the system is forgetting content out. Consistency is just knowing what it takes. A lot of people want to know, “How long is the video going to take? How long is this going to take? How long is that going to take?” I don’t know. If you haven’t started, I don’t know. I know how it takes me to edit a video and that’s just because it’s my creative outlet and I know that it could take me 45 minutes if I didn’t care about it. Or I’m going to plan to take a little bit more time to just add a few more details then I would. But I also have a template that I drop in the new footage, and I move some things around, change some titles, change some bullet points and it’s mostly done, but that takes practice and knowing the things that you have to use and actually trying to keep track of how long things take you. 

If you just say, “The video is going to get done in the next week,” and you do get the things done throughout the week, but you’re like, “It took the whole week to get the video done,” how many hours did it actually take? I’m measuring the hours on my calendar because I have to allocate hours towards other things. I’m just a real Nazi for time. I think that is the biggest system I have in place. 

My husband doesn’t operate the same way. We just did a podcast together the other day and he doesn’t live by his calendar in the same way. People get things done in different ways, but that’s just how I have found myself to be the most efficient in what is mostly still this business, not Aftermarq. They’re two different entities. This Amy TV thing is a Vlog Boss Studios enterprise as well as the book and things like that. Aftermarq is a different situation. There’s a team there, there’s client work, there’s travel, there are productions. Vlog Boss Studios is still very much bootstrapped because, I market Aftermarq, but I market Aftermarq with this company that I started, Vlog Boss Studios, which has content and a media company built into it, which it’s natural product and marketing. It’s kind of convoluted. But systems happen over time because you execute. If you want to make a video you have to commit to it and when you commit to it you are going to find out really quickly how long it takes you. And then you’re going to want to find out how do we reel this in a little bit? We need to lose an hour off of this, or we need to lose a few hours off of this and how do you do that? 

One really practical tip would be batch reporting. I just finished one episode, and I’m going to film another one after we get off this call. That way we have two in the hopper there that go to editing, and then we schedule them out from there. Batching is great because I hate putting fake eyelashes, it takes too long. I want to use them up and then take them off. You know what I mean? You don’t need to set these lights up all the time, you don’t need to turn the camera on all the time. I don’t want to put makeup on every day, and I try not to; I work from home. It’s about making the most of those moments. If someone wants to meet me for coffee I’m going to try to make three people for coffee because let’s get it done. I don’t want to keep coming to this coffee shop, it’s too much commuting for me. Again, it’s time management to the 9th degree. 

Hannah: Calendar blocking, batch work and measuring your time. 

Amy: So, you kept track of what I said? Because I’m sure that was difficult. 

Hannah: Calendar blocking has changed my life. It has changed my life both professionally and personally. I’ve been trying to get all my coworkers onboard with calendar blocking and they just think it’s so obnoxious. 

Amy: My husband is like, “Those aren’t even real appointments on your calendar,” and I’m like, “Yes they are.” They are because they tell me where I need to be because I have decided it needs to be done or someone’s asking me to do something. I have to balance both. I think the best part is, is that even it’s difficult for someone to get started at first, it really opens your eyes to how much time you actually have. I was up at 4’oclock this morning and that felt worlds different than 5 am. Worlds. Because I was like, “This is amazing. I have a whole other hour before this deadline, wake my husband up, go to the gym, do this.” You start to appreciate the half-hour to hour pockets of your day so much when you really see what you’re working with, and that’s what I think calendar blocking really does. 

Hannah: And it makes you create a To-Do list that’s way more realistic. You don’t want to put ten things down and just hope that you have the time that’s going to magically appear that you can get to it. I love those tips; those are great. 

Next, I want to talk about video and for businesses or individuals that are looking to get involved with video and start some initiative on their own but they have no idea where to start, what would you tell them? 

Amy: I think the biggest thing here is to start with what you have. I know that that is such a cop-out but it’s really, honestly true. It’s very easy to use gear as an excuse to not get started. But just like in any other form, it doesn’t matter if it’s video or photo, it doesn’t matter what you’re actually going to do, just start with what you have. My thought process behind it is if you can prove that you need to upgrade, that’s a great problem. That is a great problem to have. 

In most situations, somebody is going to go out and buy a fancy camera or buy some fancy situations that they need in order to feel that it’s prestigious enough for them and feel that it’s official. But I would argue that you’re going to get this thing, you may or may not know how to work it, it’s going to frustrate you. It’s not going to look great right off the bat because you haven’t quite figured out what the trick is. And then it goes into a closet and collects dust. And so, it more discourages you. Whereas if you were to just start with your phone or start with an app and don’t do a lot of fancy footwork but just prove that you have a message that’s important enough to get out there with the stuff you already have that’s how you upgrade; that’s how you go to the next level. That’s why I tell people to watch my first videos ever because I like to humiliate myself, but also because I really started with the camera that I had. Maybe it wasn’t hi-def at first; it was standard. Both were acceptable at the time, thank goodness. 

We all have the most sophisticated technology that we carry on us all the time, and we don’t leave the house without it. So, if we can pull that out and use it if the dog is doing something cute or whatever the case may be, and we’re going to share it with our family and friends, why can’t we do the same from a brand-building perspective if it’s just as capable of recording that? 

Hannah: I think that’s super important just to start. To not make the excuse of, “I need to buy this. I need to make sure this is perfect,” and to just get started no matter what. I love that. Even with DWGTV we were over planning it and overthinking it and we were like, “You know what we’re just going to start. We don’t have the perfect equipment but let’s go for it,” and it’s worked well. 

Amy: And you learn quickly by execution, what you like and what you don’t like, what you’re going to change and how you’re going to adjust. 

Hannah: Absolutely. 

I want to talk about trends in 2019. In your opinion, what do you think is going to be big in the digital marketing world this year? 

Amy: I’m not a trendy person. I mean that with the best of intentions. I’m always paying a significant amount of attention but that’s because what matters to me is what’s happening right now and I think that’s all we can do. Especially because what’s happening right now may or may not be around. We’ve seen a lot of what happened in the ten years with social media where something would pop up and everybody would hop on it and then it would go away and it was like, “Why did we spend time and energy on that?” These days because of what we’ve learned from that I’m really looking at things and saying, “Where’s the longevity in this?” Because if we start to allocate time and resources to it we want to be one of those staying power types of brands, not the opposite of that. So that’s partially my reasoning. 

But also, it’s because we have some really heavy hitters. Even Facebook, which I think is taking a hit in some ways right now is still so not going anywhere. It’s really fascinating. I think when it comes to video and when it comes to brand building you have to know what’s out there and you have to know who you’re talking to. When you do, you’ll to where they’re hanging out and you’ll be effective in that space and that’s super important. If your space is early adopters, then you do need to be paying attention to what the hot new thing is, and that makes total sense. For me, it’s where my community feels that they have a space to learn more, to expand their mind more and it’s a place where they feel safe and where they feel comfortable a lot of the time, and YouTube and Instagram and a little bit of Twitter tends to be that. That’s how I make those decisions and that requires a lot of brain space because now I have to think about what the context of those environments is. 

The trend is keep listening, because there’s still so many brands that aren’t doing it. There are still so many people who aren’t doing it. I talk to people every day who are so focused on the things that don’t matter. It’s so easy for people like me to say, “The numbers don’t matter. The subscribers don’t matter.” They don’t. If YouTube decides my video isn’t relevant, it doesn’t matter how many subscribers I have; it’s not going to show up for them. It just doesn’t matter and that is what it comes down to. We can be mad at algorithms for that reason or we can say, “Why do they exist?” And they actually exist because they’re making the content better. 

The trend that I’d like everybody to follow is making better stuff. Like I said you don’t have to be first; you have to be better. What white space is there that you can cover and do it in the best way possible? 

Hannah: That’s actually really comforting to hear is that there’s not this check-list of 25 trends that you need to focus on hitting in 2019. It’s more so hone in on what you know you can do well and forget the rest. Do one thing well rather than 20 things okay. 

Amy: Yeah and you need to have your advisors, right? There’s the news and there are the people around you who are saying, “This is really a missed opportunity for us,” and you take it into consideration. You don’t over plan but you also don’t just jump into something without thinking about it first. 

Hannah: Definitely. For you professionally, what do you have on the horizon in 2019? I know you have a lot of big things going on. 

Amy: I’m thinking about my next book right now, which is a lot of fun. I’m talking to my community about it because they’re going to tell me what I need to do, and they’re the ones that should tell me. Other than that, doing a lot of speaking. I just signed with Vayner Speakers, which is an incredible new speaking bureau; I’m very excited to be working with Gary’s team. 

Hannah: That’s awesome. I’m excited to follow along with everything you’re doing this year. 

Before we get into the rapid-fire questions, which I like to do with every guest on DWGTV, I just wanted you to share an overarching, and I know this is what you do best is share productivity, and motivational advice. What could you share with our audience who is looking to make strides in the digital marketing arena this year?

Amy: I think it’s everything we just talked about. Know who you’re talking to and then get really focused on the platforms that you need to be on. If you do that and you just do that and you don’t allow all these other bells and whistles and shiny lights to distract you then you’ll be much better off. 

Hannah: That’s awesome. Let’s get into our rapid-fire questions. These are just super quick, easy questions that are fun to ask and fun to get to know our guests. 

What are you currently reading or listening to? 

Amy: We just finished ‘How to Win Friends and Influence People’ by Dale Carnegie at Aftermarq as a team, which I’ve read that multiple times. Now I’ve just started “Focus: The Hidden Driver of Excellence” by Daniel Goleman. I just did a little research on that book for a recent video and I thought it sounded really good. 

Hannah: I know you are all about your morning routine. In your opinion, what is the best way to start the day? 

Amy: The best way to start the day is a big drink of lemon water and skincare. Both at the same time. Hydration, hydration, hydration. 

Hannah: There you go. You’re a plant in the morning. 

What is something you like to do the old-fashioned way? 

Amy: I don’t know. That’s a good question. Vlog? I like to vlog the old-fashioned way. I don’t like to have a big team following me around. I like to just have a conversation with someone individually. That’s pretty much it. That’s my whole life apparently. 

Hannah: What are some small things you can do to make your day better? 

Amy: I would say stop beating yourself up and allow yourself to write down and actually absorb the wins. It’s very easy to hear and deal with all the crap and we need to remember the good. 

Hannah: And my last rapid-fire question is who inspires you? 

Amy: Charlotte, who is my avatar, inspires me a lot. Inspires me that there’s still a lot more territory that we can cover and when she’s not inspiring me Oprah does. 

Hannah: That’s all the questions I have. My last one is just where can everyone find you online to follow along with everything that you’re doing? 

Amy: Everything is at which is my personal website. If you want to find out more about my company Aftermarq, we do video production, that’s at If you just want to subscribe on YouTube it’s Amy Landino in the search bar or you can go to 

Hannah: Awesome. Thank you so much, Amy. It was such a joy to talk to you. Such a pleasure to have your time and get to share all your insights with our audience. I really loved talking to you and I think our viewers are going to get a lot of value out of this conversation. 

If you liked this video everyone you can like and share it and please connect with us on Facebook, Twitter, LinkedIn, and Instagram. We’re on all the platforms and we’d love to get a follow from you, so you can keep up with all the updates on when we’re going to be live again with DWGTV and also so you can see all of our recent blog posts and all that good stuff. We will be back on March 5th at 1 pm Eastern Time and I will be interviewing our president, Blake Dubose, and our creative director, Julie Goguen on growth driven design and why that is an effective way to go about web design and web development so that’ll be a great conversation and we’d love to have you there for that. Please tune in for that and until next time thank-you and we’re excited to bring our next interview on. Have a good one guys. Bye.

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