inbound marketing checklist
How To Run An Inbound Marketing Campaign
Creating a successful marketing campaign is hard and there is a lot to do. Here at DuBose, we use a proven inbound marketing checklist to help us generate results for both our agency and our partners. Now, we are sharing it with you to make sure you’ve covered all your bases!
This Inbound Marketing Campaign Checklist gives you the framework for campaigns that solve all of the common market problems.
Ready to hit the “GO” button on your campaign? Before you dive in, make sure you’ve dotted all your i’s and crossed all your t’s. Here’s a checklist to make sure you’ve covered all your bases.
Identify your campaign audience.
Who are we talking to here? Understand your buyer persona before launching into a campaign, so you can target them correctly.
Set your goals + benchmarks.
Having SMART goals can help you be sure that you’ll have tangible results to share with the world (or your boss) at the end of your campaign.
Create your offer(s) + landing pages.
Don’t forget to optimize your landing page for SEO, have a clear value proposition and call to action (usually a form for the user to complete.)
Plan + build your automation + nurturing flows.
Your campaign doesn’t end when leads convert on your landing page. Plan and build your follow up emails + campaigns to nurture leads down your funnel.
Kick off your campaign with targeted email.
A targeted email to a segment of your database is a great way to engage your existing audience of leads.
Write a blog post.
Your campaign is awesome - don’t hide it from the world. Use your blog post as an opportunity to introduce readers to the valuable content they’ll find in your offer.
Share it on social media.
Promote your blog post and over through social media to drive track into the top of your funnel.
Add in long tail keywords.
Make sure your campaign is SEO friendly - that way, interested prospects will find your campaign long after you stop actively promoting it.
Consider paid search and other channels.
Other channels can be a part of your inbound campaign, too - just be sure that you are measuring the effectiveness of these channels.
Track Your URLs.
Where is your track coming from, and how are visitors finding you? Tracking URLs can help.
Report on your results. Hard work shouldn’t go unmeasured.
You set goals at the very beginning; now it’s time to celebrate your success. Organize and show off your numbers at the end of the campaign.
Ready to start a project or really curious about our process? Drop us a note or give us a call; we’re happy to answer all your questions.