search engine optimization

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Successful SEO Strategies

These days, pretty much everybody knows why search engine optimization (SEO) is important. But, as the web has expanded to more than 1.8 billion sites and search technology continues to evolve, the “how” has morphed and multiplied. In the 1990s, you could boost search rankings with a few well-placed keywords. Today, it’s a long-term strategy and a complex discipline. If you want your website to get near the first page of search engine rankings, you’re going to have to use the right tools; thoughtfully apply best practices; and develop an ongoing SEO strategy.

The variety and rapidity of changes over the years could make SEO seem mysterious or even scary. But, like most things, once you get a peek behind the curtain, it’s a lot easier than you might think. Much of good SEO is about paying attention, using the tools that exist, and keeping your site in a state of continuous improvement.

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What Is SEO?

SEO stands for search engine optimization and it entails anything and everything you do to enhance visibility for your organization on the internet. Sites like Google are the interface between humans and the automated processes used to catalog everything on the web. Search engines have two tasks: (1) scanning the web to build an index of everything on it and (2) using that index to respond to search queries.

So, nutshell, if you want to rank well on Google, you have to (1) make it easy for its search engines to accurately scan your site and (2) offer up content that will dovetail with the queries your customers type into a search bar. The tools and tactics involved in doing that well make up your SEO strategy.

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SEO Services

One of the best aspects of SEO is that you can start small and then do more over time. You don’t have to learn it all. You don’t have to know it all. And you don’t have to do it alone. We can work with you to share knowledge, tools, and support. We want your website to do well, and we want you to feel confident about SEO.

We have in-depth experience and we stay up-to-date with new requirements, algorithms, tools, and best practices. We can help you develop a strategy that combines technical set-up with on-page SEO, incorporating competitive analysis, keyword usage, header optimization, and meta titles/descriptions, along with search engine-friendly content and link structure.

“Tell a story. Make it true. Make it compelling. And make it relevant.”

Rand Fishkin, Founder of Moz

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