website capabilities

EXPANDING THE POSSIBILITIES

Cookie cutters belong in the kitchen…not stamping out a flow of nearly interchangeable websites. No two organizations are alike, so why do so many websites look basically the same? DuBose Web’s approach to our services is anything but monotonous. We get to know each partner through research and in-person meetings, giving us the insight to develop customized web products tailored to the organization’s unique goals and culture. The result: A website that attracts the right clients with a goal of conversion and becomes stronger as we continue to measure, iterate, plan, and act.

User Experience Strategy

Authentic partnerships stem from deep understanding. That's why the DuBose Web Group team places such an emphasis on getting to know our clients' goals, core values, and target audiences. Once we understand who our partners are trying to reach, we immerse ourselves in their personas, conducting tests and research to understand the most effective ways to appeal to their demographics. Then, we examine their existing website through the target audience's eyes, noting what draws potential customers in, how they move from page to page, and what turns them away.

  • Persona Development
  • Competitive Benchmarking
  • Goal Setting

Website Design

A truly great website is not only beautiful but functional: a compelling expression of your brand's personality, presented in a way that captivates leads and converts them into customers.

DuBose Web's talented design team will work with you to clarify your goals as part of your overall website strategy. We'll take all of the information learned and incorporate it into a customized launchpad website that we study to gain further insights, which are quickly applied to the site in a process of continuous enhancement and improvement. At the initial launch of your website, you will have a modern, mobile-friendly site that delivers your brand message while integrating clear and compelling calls to action as part of a smooth, responsive user experience. We'll also work with you as partners to ensure that, as your goals and challenges change, your web presence evolves to meet them.

  • Growth Driven Design
  • Responsive Design
  • UX Optimization

Website Development

You've probably heard that "it's what's inside that counts." This is also true when it comes to websites. Pretty pictures and colorful graphics may catch eyes, but without a solid foundation ensuring that a site actually works as intended, visitors will soon turn their gazes elsewhere.

Working closely with our Design and Strategy teams, DuBose Web's Development team customizes a solid framework for each website to support both captivating images and vital functions. While our backend development team incorporates web-based business applications like CRM, E-commerce, Learning Management, and Merchant Services into the bones of your website, our frontend team translates design and strategy from ideas to reality. Every aspect of the site will be built using modern platforms and up-to-date standards, making it not only responsive, accessible, and attractive, but also secure.

  • Content Management
  • Advanced Integrations
  • E-Commerce
  • Application Development

Inbound Marketing

A beautiful, user-responsive website is a powerful weapon in your sales and marketing arsenal--but it's not a magic wand. For your site to have an impact, you need to draw quality visitors in and get them engaged...but how?

That's where our inbound marketing program comes in. Implementing strategies from search engine optimization to social media marketing, our four-point process is designed to attract visitors, convert them into leads, entice them to close deals with you, and delight them in their new roles as customers. It's what transforms your website from a piece of art into a dynamic engagement tool that works for you--and every facet of the strategy will be tailored to your unique needs and goals.

  • Content Strategy
  • SEO & SEM
  • Social Media Marketing
  • Email Marketing
  • Blogging

start your project

We have a team of forward-thinking web strategy, design & development in place; full-time resources with extensive experience to help you build your web presence. Want to learn what we can create together? Give us a little information about what you're looking for, and we'll contact you within one business day.