Inbound Marketing In The Southeast
Consumers are changing the way businesses do marketing. The typical consumer wants relevant information, and fast. Your prospective customers no longer want to be interrupted by spam and cold calls; they don’t want to be found – they want to find you.
That’s why our team at DuBose Web in Columbia, South Carolina has revamped our business model. In our mission to provide you with progressive, web-based solutions that nurture the growth of your company, we’re pleased to introduce inbound marketing to our digital marketing approach.
Okay, so...What is Inbound Marketing?
The internet has redefined marketing. Cold calling, spam emails and other “interruption-based” advertising efforts no longer work. In fact, these methods can have the opposite effect, turning customers off to your brand.
The future of content marketing is inbound marketing. Inbound marketing is a cost-effective and non-interruptive way for customers to find you. DuBose Web will work with your organization to develop an inbound marketing strategy which may incorporate:
- Content marketing and blogs
- Social media
- Email marketing campaigns
- Website SEO
- Landing pages and calls to action that convert
Inbound marketing is a customer-centric approach that will draw customers to your business using a proven, 4-step methodology.
Step 1: Attract
To ensure the best ROI, it’s important that you attract consumers who are most likely to become leads, and ultimately delighted customers. DuBose Web will help you develop a stunning website, then work with you to create an SEO-friendly, engaging and quality inbound marketing campaign.
Step 2: Convert
Together we’ll work to create a content strategy which may include a blog, social media, on page SEO and even email marketing to attract customers to your website.
Once we’ve attracted viable prospects to your website, allow us to convert those consumers into leads. We’ll create beautiful landing pages, develop compelling calls to action and urge your website visitors to open the lines of communication with your business.
Step 3: Close
Once those leads have reached out to your company, DuBose Web will help you close the sale. Nurturing leads through email threads will help solve customers’ problems and build trust in your brand. Internal mechanisms like predictive lead scoring and pipeline management help you stay organized and aware of what’s working for you.
Step 4: Delight
Our job doesn’t stop when we help you close the sale. DuBose Web will ensure your customers keep coming back to you. Let us help you grow your company as you develop long-lasting relationships with your customers by providing relevant, useful and expert content that delights your customers.
Begin Creating Your Inbound Marketing Strategy Today
Are you ready to attract quality leads to your business? Check out our list of inbound marketing resources, then call DuBose Web today to get started!