Search Engine Optimization
Successful SEO Strategies
It’s Not Impossible, We Promise.
These days, pretty much everybody knows why search engine optimization (SEO) is important. But, as the web has expanded to more than 1.8 billion sites and search technology continues to evolve, the how has morphed and multiplied. In the 1990s, you could boost search rankings with a few well-placed keywords. Today, it’s a long-term strategy and a complex discipline. If you want your website to get near the first page of search engine rankings, you’re going to have to use the right tools; thoughtfully apply best practices; and develop an ongoing SEO strategy.
The variety and rapidity of changes over the years could make SEO seem mysterious or even scary. But, like most things, once you get a peek behind the curtain, it’s a lot easier than you might think. Much of good SEO is about paying attention, using the tools that exist, and keeping your site in a state of continuous improvement. You know your audience and your industry. We know SEO tools and tactics. Together, we can help your organization perform well on Google and other search engines.
What Is SEO?
SEO stands for search engine optimization and it entails anything and everything you do to enhance visibility for your organization on the internet. Sites like Google are the interface between humans and the automated processes used to catalog everything on the web. Search engines have two tasks: (1) scanning the web to build an index of everything on it and (2) using that index to respond to search queries.
So, nutshell, if you want to rank well on Google, you have to (1) make it easy for its search engines to accurately scan your site and (2) offer up content that will dovetail with the queries your customers type into a search bar. The tools and tactics involved in doing that well make up your SEO strategy.
SEO Strategy: Local, Technical, Analytics
SEO isn’t just one tactic. It’s the coordination of many elements that work together to affect your website’s popularity and relevance. Let’s break it down into three categories:
LOCAL SEO. There are specific tools and best practices that apply to optimize search results on a local level. We can help you with things like Google My Business, local citations/local directories, schema markup, paid advertising, reputation management, and content customized for your community.
TECHNICAL SEO. Technical effectiveness can be measured and improved via site audits; speed optimization; competitor analysis; coding and vocabularies that help search engines better understand your content; image optimization; backlink analysis; penalty recovery (what to do if you’ve made mistakes in the past); and, if needed, successful site migration. A smooth experience for search engine robots is vital to good technical SEO. Interesting to note: It’s practically impossible to improve technical SEO without also improving the user experience.
SEO ANALYTICS. SEO is a long-term strategy; not a quick fix. Continuous improvement is the key to enhancing the user experience, measuring value, and driving growth. Analytics help you discover problems, learn how customers use your site, and gather the data needed to make decisions. Our SEO experts can develop a basic or custom analytics program that suits your goals and your budget.
Search Engine Optimization Services
One of the best aspects of SEO is that you can start small and then do more over time. You don’t have to learn it all. You don’t have to know it all. And you don’t have to do it alone. We can work with you to share knowledge, tools, and support. We want your website to do well, and we want you to feel confident about SEO.
At DuBose Web, we have in-depth experience and we stay up-to-date with new requirements, algorithms, tools, and best practices. We can help you develop a strategy that combines on-page SEO and back-end SEO, incorporating competitive analysis, keyword usage, header optimization, meta titles/descriptions, and search engine snippets, along with search engine-friendly content and link structure.
the work we do
We are passionate about making a positive impact on the communities in which we live. We work with organizations to create websites that are both beautiful and beneficial. We truly enjoy what we do. We invite you to take a look at some of our recent work.