website design

Web Design Services

Look Good. Do Great Things.

People will choose whether or not to interact with your organization within seconds. So, your website has to present your brand beautifully. But, beyond visual appeal, if you want to compete for attention online these days, a website should be doing a lot more than sitting pretty.

At DuBose Web Group, when we say website design, we are also talking about functionality. What is the user experience? What is the site architecture? What will be automated? How will it work on different devices? How adaptable will it be over time?  

Our growth driven website design services begin with careful strategy and a launch pad website. From there we follow a cycle of continuous improvement:  

  • Plan—We work with you to examine goals and expectations, outline website requirements and priorities, and plan next steps.
  • Develop—Each section of your website is built using modern platforms and up-to-date standards.
  • Learn—We measure performance and activity.
  • Improve —We consider changes needed to optimize performance or adapt functionality.

At every stage of the website design and development process, we employ best practices to optimize your site for user experience; search engine optimization; security; multi-device/cross-browser functionality; and conversion and lead generation.

 



Website Design & User Experience. User experience (often abbreviated as UX) is perhaps the most crucial part of the website design process. To support the goals of response and growth, the strategy for your site must be based on a clear understanding of the needs and habits of your audience. How will members use your website? What are donors looking for? What help do students need? If your site meets their needs and is easy to use, it will set you apart from competitors and optimize lead generation.

 

Content Development. To attract visitors and build an authentic online audience, your website (and all of your digital marketing efforts) must include strong, relevant content. Content is everything you post — every word, every graphic. And it should be created with the intent to promote your brand, appeal to your audience, and assist in converting strangers into fans. Good content also establishes you as a leader in your industry and will boost organic search engine optimization.

 

Search Engine Optimization (SEO). If you want people to visit your website, they have to be able to find it. That’s a no-brainer. What does require careful thought is understanding and implementing best practices in search engine optimization (SEO). We can help. From an initial SEO audit on your existing site to the launch of your new site (and beyond), we can help you improve your site’s ranking on search engines like Google and increase the chance that customers will find you when they need you.

 

Delivery. To ensure that your website is delivered on time and in-budget, we work with you to prioritize tasks and set achievable goals through every step of the process. We avoid the pitfalls of traditional website design and follow a growth driven design methodology. Our unique process (strategy > launchpad website > continuous improvement) sets you up for a faster launch and much greater flexibility moving forward.

the work we do

We are passionate about making a positive impact on the communities in which we live. We work with organizations to create websites that are both beautiful and beneficial. We truly enjoy what we do. We invite you to take a look at some of our recent work.