Colonial Packaging Case Study

Location:

Columbia, SC and Sumter, SC

Industry:

Packaging

Services Provided:

  • E-commerce
  • Website Design
  • Website Development

About Colonial Packaging:

With more than three decades of experience, Colonial Packaging offers complete packaging solutions to companies nationwide. Colonial provides custom packaging and package design services as well as plant audits to help businesses eliminate waste and cut costs. With competitive pricing and global sourcing capabilities, Colonial has become an industry leader.

Colonial Packaging deliverables

The DuBose Web Approach

Colonial Packaging partnered with DuBose Web for web design and development services. In addition to a site redesign, Colonial needed a new e-commerce solution, including a login portal as well as a robust online product catalog.

We began the design process with the strategy phase, meeting with the team at Colonial to identify what sets them apart within their industry: authenticity, quality, trust, and professionalism. We incorporated these characteristics into the look and feel of the new Colonial website, presenting the company’s products and services in an easy-to-access, user-friendly format.

The end result is an innovative, easy to use website that clearly conveys why Colonial is the right choice for businesses in need of custom packaging services.

About Colonial Packaging:

With more than three decades of experience, Colonial Packaging offers complete packaging solutions to companies nationwide. Colonial provides custom packaging and package design services as well as plant audits to help businesses eliminate waste and cut costs. With competitive pricing and global sourcing capabilities, Colonial has become an industry leader.



172% Increase In Users From 2018 To 2019
170% Increase In New Users From 2018 To 2019
182% Increase In Total Sessions From 2018 To 2019
178% Increase In Organic Traffic From 2018 To 2019

Our Ongoing Partnership

DuBose Web is focused on developing long term relationships with our partners, offering ongoing digital strategy and website support services.

Since Colonial’s new site was launched in 2017, we have continued to provide them with site updates and content management services. We meet with Colonial’s team regularly to discuss new ideas and review analytics reporting, updating our overall digital strategy using a results-oriented, data driven approach. We welcome ongoing input and feedback from our partners, engaging in regular communication to ensure that we identify opportunities for improvement and put partner suggestions into action.