Fairfield Economic Development Case Study

Location:

Ridgeway, SC

Industry:

Economic Development

Services Provided:

  • Content Management
  • Website Design
  • Website Development

About Fairfield County Economic Development:

Fairfield County Economic Development’s mission is to increase economic opportunity for Fairfield residents, enhancing quality of life in the local community. By assisting businesses with site selection, providing relocation support, and sharing essential demographic information, labor statistics, and wage and benefits surveys, Fairfield County Economic Development plays a key role in local economic growth.

Fairfield County Economic Development deliverables

The DuBose Web Approach

Fairfield partnered with DuBose Web for web development and content management services.

As part of our initial strategy meeting, we determined that Fairfield’s new website had to address the needs of two distinct categories of visitors: those who were new to the site, and those who were returning for additional information. We determined that a straightforward, easy to navigate site structure would best meet the needs of both types of visitors.

Our design approach incorporated the rustic aesthetic of Fairfield County alongside the industrial nature of many of the area’s businesses. We opted for a modern, progressive look which communicates Fairfield’s forward-thinking and business-focused vision to site visitors. The end result is a site that’s both easy to use and rich in helpful resources.

About Fairfield County Economic Development:

Fairfield County Economic Development’s mission is to increase economic opportunity for Fairfield residents, enhancing quality of life in the local community. By assisting businesses with site selection, providing relocation support, and sharing essential demographic information, labor statistics, and wage and benefits surveys, Fairfield County Economic Development plays a key role in local economic growth.



60% Increase In Total Website Traffic From 2018 To 2019
61% Increase In New Website Users From 2018 To 2019

From Our Partner

“DuBose Web has done an excellent job interpreting our social media and website analytics. Their reports give in-depth data about who our target audience is and how we can better communicate with them. Knowing more about our audience helps us to improve Fairfield County’s marketing strategies.”


- Sam Hodges, Project Manager

Our Ongoing Partnership

As a web design and digital marketing agency, our goal is to build long term relationships with our partners, providing them with the services they need to help them grow.

Since completing Fairfield’s website redesign, we’ve followed up regularly with ongoing analytics reporting. This has allowed us to identify additional opportunities for Fairfield, who can either opt to pursue them in-house or partner with us for digital marketing support.

Additionally, we’ve provided Fairfield with ongoing support for website updates and content management. This ensures that the site continues to provide visitors with the information they need.

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