famously hot case study
Famously Hot New Year is a signature event for both the Midlands and the State of South Carolina and is quickly becoming a go-to event in the Southeast.
RESEARCH & PLANNING
FHNY hosts an unforgettable New Year’s Eve celebration that brings together diverse communities in and around the Midlands, as well as visitors from around the nation and the world. The strategy behind this vibrant site was to further enhance the perception of the Midlands as “The Real Southern Hot Spot” and provide an informative space for visitors wishing to celebrate in our state’s capital.
With a large influx of visitors to this site, most of which are unfamiliar to the area, this site was created to be an organized and exciting space to provide detailed information regarding the annual event and further entice those wishing to celebrate in Columbia, SC for New Year’s Eve.
strategy, site mapping, and wireframing
With so many options of what to see and do in downtown Columbia, visitors need a quick and easy way to access desired details. We designed a format to share this information in a clear and approachable way.
a style board to fit their brand
The bold and lively color palette we selected provides the user with a taste of the excitement and energy that awaits them at the celebration.
BRING IT ALL TOGETHER
The visual feel of the new site conveys the energy and excitement of South Carolina’s largest New Year’s Eve celebration. The user-friendly, vibrant, and informative experience gives visitors just a taste of the event. Famously Hot New Year brings tens of thousands of guests to South Carolina’s capital each year to host an unforgettable night, which has resulted in an economic boost and increased tourism for our state.