Famously Hot Case Study

Location:

Columbia, SC

Industry:

Tourism

Services Provided:

  • Content Management
  • Website Design
  • Website Development

About Famously Hot New Year:

Since its launch in 2011, Famously Hot New Year (FHNY) has become the biggest New Year’s Eve celebration in South Carolina. With an economic impact of more than $1.2 million per year and growing, FHNY works to bring together both local residents and visitors for an unforgettable annual event filled with music, local food, and a spectacular fireworks display.

Famously Hot New Year deliverables

The DuBose Web Approach

Famously Hot New Year approached DuBose Web to design a vibrant, eye-catching new website. With so many FHNY attendees coming from outside Columbia, the site needed to both communicate what makes the Midlands the “Real Southern Hotspot” while also providing important information to visitors unfamiliar with the local area.

The design team at DuBose Web worked with FHNY to develop a shared vision for the site. We opted for a bold, lively, colorful aesthetic that captures the excitement and energy of the annual New Year’s Eve celebration in downtown Columbia. The finished product is user friendly, informative, and engaging, providing visitors with all the info they need while still managing to prioritize overall user experience.

About Famously Hot New Year:

Since its launch in 2011, Famously Hot New Year (FHNY) has become the biggest New Year’s Eve celebration in South Carolina. With an economic impact of more than $1.2 million per year and growing, FHNY works to bring together both local residents and visitors for an unforgettable annual event filled with music, local food, and a spectacular fireworks display.



37,595 Sessions In 2019
6.25% Increase In Average Session Duration From 2018 To 2019

Our Ongoing Partnership

DuBose Web works hard to build long lasting relationships with our partners, helping to facilitate their long term success. In the case of FHNY, we’ve continued to provide ongoing site support and maintenance to accommodate the large number of visitors to the site each year. We also collaborate with the team at FHNY to make content and design updates for the coming year’s event, ensuring that the site is up to date with the latest information for visitors.