mann tool and supply case study
Location:
West Columbia, SC
Industry:
Power Tool and Accessory Sales
Services Provided:
- E-commerce
- Website Design
- Website Development
About Mann Tool and Supply:
Mann Tool is a retail store specializing in tools and accessories, stocking a wide selection of leading power tools and woodworking equipment. Founded in 1944, Mann Tool is now one of the largest independently owned tool retailers in South Carolina. In addition to providing customers with the best tools in the industry, Mann Tool engages the local community with a range of woodworking classes and demonstrations.
The DuBose Web Approach
Mann Tool needed web design and development services, and DuBose Web delivered.
Before moving forward with a site design, we sat down with the team at Mann Tool to better understand their needs. Their existing website failed to appeal to their target audience and included a number of dated visual elements. Navigation was confusing and difficult, and the site failed to communicate everything that Mann Tool has to offer.
To address these issues, we designed a website that combined the traditional Mann Tool logo with new textures, bold colors, and extensive use of images. The result is a modern and updated look. Their new site is visually compelling, vividly depicting their unique showroom, rich history, and educational offerings for the local community. By highlighting what sets them apart from big box stores, the new website gives Mann Tool a competitive edge.
About Mann Tool and Supply:
Mann Tool is a retail store specializing in tools and accessories, stocking a wide selection of leading power tools and woodworking equipment. Founded in 1944, Mann Tool is now one of the largest independently owned tool retailers in South Carolina. In addition to providing customers with the best tools in the industry, Mann Tool engages the local community with a range of woodworking classes and demonstrations.
From Our Partner
"We were very excited to work with a local company like DuBose on our website after having a very negative experience with a remote provider in the past. Their team is super responsive and the designers are top-notch!"
- Suzanne Brunnemer, President
Our Ongoing Partnership
For the team at DuBose Web, designing and launching Mann Tool’s new website was just the first phase of an ongoing, long term customer relationship.
Following the site launch, DuBose Web has worked closely with Mann Tool to provide ongoing site updates and content management services. We regularly report to Mann Tool with data-driven analytics, identifying opportunities to improve the site and reach more customers. Thanks to regular strategy meetings, we’re able to ensure that the website stays on-trend and meets evolving industry standards.
