Newberry Hospital Case Study
Location:
Newberry, SC
Industry:
Healthcare
Services Provided:
- Content Management
- Website Design
- Website Development
About Newberry Hospital:
Newberry Hospital aims to provide exceptional healthcare to patients and families in South Carolina. Ranked in the top 10% of hospitals nationwide for patient care, Newberry offers its patients “healthcare with a personal touch.” Founded in 1925, the hospital has strong roots in the community. By incorporating the latest advances in medical technology into its inpatient, outpatient, and rehabilitation services offerings, Newberry strives to be the #1 choice in hospital care for residents in Newberry County and the surrounding area.
The DuBose Web Approach
Newberry Hospital requested a full website redesign. Their new site needed to communicate the hospital’s progressive, forward-thinking approach to providing top quality, patient-centered medical care.
Through strategic site mapping and wireframing, we collaborated with Newberry Hospital’s marketing director to develop a shared vision for the hospital’s online presence. By dividing their site into four primary categories, we were able to simplify navigation and improve user experience.
Our design decisions were informed by our goal of creating a welcoming and easy to navigate website which emphasizes Newberry’s caring, patient-centered hospital atmosphere. We opted for colors, textures, and images that communicate vibrancy, health, and healing. The end result is a website that sets Newberry apart from other county hospitals in South Carolina.
About Newberry Hospital:
Newberry Hospital aims to provide exceptional healthcare to patients and families in South Carolina. Ranked in the top 10% of hospitals nationwide for patient care, Newberry offers its patients “healthcare with a personal touch.” Founded in 1925, the hospital has strong roots in the community. By incorporating the latest advances in medical technology into its inpatient, outpatient, and rehabilitation services offerings, Newberry strives to be the #1 choice in hospital care for residents in Newberry County and the surrounding area.
From Our Partner
“In 2016, we sat out to find a company that would bring our website to the forefront in healthcare. DuBose Web offered the knowledge and personal touch we were looking for and delivered a beautiful website relative to the community we live in. Their team approach, knowledgeable staff and the desire to provide the best for their customer has remained the same throughout our relationship. DuBose continues to be by our side through their digital marketing strategy support, allowing us to grow and build awareness in the competitive healthcare world. I would recommend DuBose Web to any size organization looking to shine the spotlight on their business.”
- Brenda Williams, Director Foundation/Marketing
Our Ongoing Partnership
We aim to build long term relationships with our partners, providing them with ongoing digital marketing strategy and services.
Following the launch of Newberry Hospital’s new website, we developed a digital marketing playbook to identify further opportunities for growth. By working alongside Newberry’s marketing team, we were able to design a comprehensive digital strategy which includes social media marketing, content production, and more.
Each step of the way, we’ve provided Newberry with full transparency via ongoing analytics reporting. Regularly scheduled meetings allow us to continuously refine our strategy, improving Newberry’s web presence based on analytics and data metrics. Social media marketing support has increased Newberry’s visibility within the local community, while content strategy, copywriting, and further web development have worked to drive traffic to Newberry’s website.
