SEFA Case Study
SEFA was founded on the principles of integrity, honesty, service and hard work. These same principles that have been in place for over four decades remain the core foundation of SEFA today. The Company has grown steadily and diversified extensively while maintaining its innovative, entrepreneurial spirit. As SEFA expanded to further contribute to customers’ success and environmental stewardship, services were added in transportation, construction, and engineering. Today, SEFA is composed of Fly Ash Sales and Operations, Advanced Technologies & Projects, SEFA Transportation, SEFA Industrial Solutions, and Spherix® Mineral Products.
RESEARCH & PLANNING
SEFA’s website needed to reflect not only the technical expertise and solutions they provide but to also communicate their commitment to safety and environmental stewardship. Our task was to define their values of integrity, excellence, and unsurpassed service to its customers.
We looked at SEFA’s users and what their goals were for the website. We believe they were asking two questions when they came to the site: Why do I want to do business with SEFA? What solutions and services do SEFA offer? The navigation was developed to answer these two questions right off the bat. The Innovation, Safety, and Sustainability sections speak directly to the question “Why SEFA?” The Services and About SEFA sections speak to the “What?” The user is provided clear paths of discovery as they engage with relevant content.
strategy, site mapping, and wireframing
During the strategy phase, we focused on highlighting SEFA’s five distintively diverse business units. Is was important that we provided not only a high-level understanding of the SEFA brand but also engage them with a deeper dive into the solutions their customers are searching for.
a style board to fit their brand
Sefa’s design aesthetic is a bright, modern tone and incorporates elements that speak to their technical expertise. Structured, Modern, Professional, and Innovative were the keywords of inspiration that drove the tone of the new design.
BRING IT ALL TOGETHER
SEFA leverages technology in every aspect of their business to provide exceptional solutions to partners and customers both now and in the future. Like many of their innovations, new technologies were developed to solve complex issues in their industry. With their new website, DuBose was able to take these industrial solutions and technical services and deliver them in an easy-to-navigate and organized layout for their targeted audiences.
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