The Vista Case Study

The Vista, the premiere entertainment and cultural hotspot of Columbia, South Carolina, chose DuBose Web to be its strategic partner in creating an exciting website showcasing the district’s many hotels, entertainment venues, restaurants, bars, and retail outlets. This web experience strategically positions The Vista as the logical hub for any visit to Columbia. It drives traffic from within the city and across the state and country to learn about the area and make plans to spend their time there.

The Vista deliverables


the strategy

With so many options of what see and do in the Vista, visitors need a quick and easy way to access vital information, including the addresses, phone numbers, and hours of the places they want to go. In response, we planned a user-friendly, engaging, and practical experience to give them all they needed…and more!

Services Provided:

Member Payment Portal


design approach

The visual feel of the Vista’s new web presence conveys the energy of a night out on the town in the district. Combining a color palette and logo designed by the Half and Half with our own flavor (in the form of fun typography applied to headers and subheaders) and photography by Kickstand Studios, the resulting website is fresh, positive, and exciting.

strategy, site mapping, and wireframing
Planning this site was complex due to the sheer amount of events, venues, restaurants, and shops in the Vista that would need to be featured, but we designed a format to share the information in a clear, structured, and approachable way.

a style board to fit their brand
Fun textures, action-packed images, and playful typography are a visual representation of the Vista’s ambience.


the solution

The Vista’s website invites visitors to quickly and easily discover the district’s go-to spots through convenient sections titled Eat & Drink, Shop & Explore, Stay & Relax, and Events & Entertainment, with convenient filtering tools to help visitors plan the perfect night or weekend getaway. The Vista’s dining, shopping, and cultural and historic sightseeing opportunities are all framed in rich graphics emphasizing the natural beauty and outdoor escape of the Congaree River and West Columbia Riverwalk. A helpful interactive map makes it a breeze for visitors to find their way around The Vista, even when viewed on mobile devices!

See The Completed Site
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