Home Pest Case Study

Location:

Cayce, SC

Industry:

Pest Control

Services Provided:

  • Content Marketing
  • Email Marketing
  • Inbound Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Website Design
  • Website Development

About Home Pest Control:

As one of South Carolina’s largest pest control companies, Home Pest Control has been serving the state’s residents for more than 55 years. Their focus is on protecting what matters: their customers’ family, health, and home. By providing South Carolinians with safe and reliable pest control services, Home Pest Control ensures that their customers’ homes are pest-free, allowing them to focus on the things in life that matter most.

Home Pest Control deliverables

The DuBose Web Approach

Home Pest Control partnered with DuBose Web to design and implement a comprehensive digital strategy, including web development, inbound marketing, email and social media marketing, SEO, and more.

In designing Home Pest Control’s website, our aim was to develop a user-friendly experience that highlights the company’s customer-centered approach. In addition to providing visitors with information on the company’s range of pest control services, the new site also features dynamically updated reviews taken directly from Facebook and Google, pricing information, a resources section, and a useful pest identification feature.

About Home Pest Control:

As one of South Carolina’s largest pest control companies, Home Pest Control has been serving the state’s residents for more than 55 years. Their focus is on protecting what matters: their customers’ family, health, and home. By providing South Carolinians with safe and reliable pest control services, Home Pest Control ensures that their customers’ homes are pest-free, allowing them to focus on the things in life that matter most.



252% Increase In New Website Users From 2018 To 2019
538% Increase In Organic Traffic From 2018 To 2019
264% Increase In Contacts Acquired From Website From 2018 To 2019

Our Ongoing Partnership

Designing a new website for Home Pest Control was just the first stage in a long term, ongoing digital marketing partnership.

Following the site launch, DuBose Web has worked alongside Home Pest Control to develop and implement a comprehensive inbound marketing strategy, including ongoing content updates, email and social media marketing, and the latest in data-driven SEO.

With the help of detailed web analytics, we’ve refined CTAs, landing pages, forms, and downloadable content in order to optimize lead capture rates and drive growth. Our focus has been on providing value to site visitors and email subscribers, including content that addresses pain points and customer-focused email newsletters. As a result of our efforts, Home Pest Control has seen a dramatic increase in web traffic, lead capture, and online visibility.