It’s 2024, Is Your Website Working for You? 5 Signs It’s Time to Redesign

It's 2024, and a potential customer goes to check you out online, only to find your website dated, full of too much information, and, worst of all, unresponsive. If any of this sounds familiar to you, it may be time for a website redesign. Your website is often the first impression a potential lead will have of your business or organization, and while no one size fits all, there are some things to consider when you embark on a revised website design.

1. Poor User Experience
User experience (UX) is crucial for keeping visitors on your site and encouraging them to take action. If your website is difficult to navigate, has slow loading times, or is not mobile-friendly, visitors will quickly become frustrated and leave. The average user takes only 3 seconds to decide if they will stick around on your site, you need to ensure that they don’t have to search around to find what they need. A redesign can help streamline navigation, improve load times, and ensure your site is fully responsive on all devices.

AirBnB is a great example. Simple navigation that enables users to put in as little information as they want to get results fast.

2. Inconsistent Branding
As your business grows and changes, your brand may also change. If your website no longer accurately reflects your brand, it’s time for a redesign. Consistency across all brand touchpoints is essential for building trust and recognition with your audience. A website redesign that includes visuals and updated messaging can ensure that your online presence aligns with your current brand identity.

Take a look at the transformation that LEGO has undergone in the past decade.

They have simplified their CTA (call to action), reorganized things to make it easier for their customers to shop for what they want, and limited the colors to reflect their brand. 

3. Difficult to Update Content
Content management systems (CMS) have come a long way, making it easier than ever to update and manage your website. If your current website is challenging to update or requires a developer for even minor changes, it’s time for a redesign.

4. Little to No Conversions
Your website should be a key driver of your business goals, whether that's generating leads, making sales, or building brand awareness. Analyze your website’s performance metrics and identify areas for improvement. A redesign can align your website more closely with your business objectives and create a better opportunity for potential leads to find you.

5. Competitive Disadvantage
Take a look at your competitors’ websites. If their sites are more modern, user-friendly, and engaging, you may be losing potential customers. Staying competitive in your industry means keeping up with design and functionality standards. A website redesign can help you stand out from the competition and attract more visitors.

Remember, your website is a reflection of your business. Make sure it leaves a positive and lasting impression.

Updating your website can be a huge investment in the future of your business. You want your website to continually attract leads and retain customers. Our team here at DuBose Web will work closely with you to hear your story, understand your 'why', and create a compelling website that draws users in and sets you up for long-term success. Our team is ready to make your website dreams come true. Let’s chat today!